The Conscious Fragrances To Add To Your Scent Collection
As with other areas of beauty, there are various terms used, from organic to natural and sustainable, and we’ve done our best to explain the differences. There is some overlap between the terms, so we’ve chosen to use the umbrella term of ‘conscious fragrance’.
While this area of beauty and fragrance specifically still has a long way to go, while researching this piece we were impressed with how each and every brand included is consciously striving to have a more positive impact on the environment while still preserving the mood-boosting magic fragrance provides.
What is a natural perfume?
Perhaps the easiest definition, natural perfume is derived from flowers, plants and trees. Despite being extracted from nature, some natural notes don’t smell exactly as you’d imagine – for example, a lily note might not smell like a lily flower in full bloom, so they have to be carefully blended. Natural fragrance notes have a reputation for not lasting as long as synthetic counterparts (notes made in a lab).What is an organic perfume?
Much like skincare, a perfume has to fulfil the minimum percentage of organic ingredients to be deemed organic. These ingredients are usually plant-based and grown without the use of chemicals.What is a sustainable perfume?
It might surprise you to learn that a sustainable fragrance doesn’t necessarily have to be natural. There are some fragrance notes like sandalwood and musks that are more sustainable when brands opt for synthetic notes that can be recreated in the lab without putting stress on the environment. More and more fragrance brands are also offering refillable options and package their juice in recyclable bottles.Meet the best conscious perfumes at Space NK
Vyrao
Georgette Eau De Parfum, € 170,00Vyrao is a very cool fragrance brand that puts wellbeing at the heart of every scent they create – these are functional fragrances are their finest. The brand uses 88-89% natural ingredients of which 80% are organic. Where using natural ingredients would harm the environment, Vyrao uses sustainably sourced synthetic alternatives. Georgette is our current favourite Vyrao perfume as the warm, floral blend of Turkish rose, sandalwood and tobacco feels incredibly optimistic and uplifting.
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Ellis Brooklyn
Vanilla Milk Eau de Parfum, € 37,00Another fragrance brand making shapes in the sustainable beauty world is Ellis Brooklyn. Like Vyrao, Ellis Brooklyn uses natural ingredients predominantly, but synthetic notes where it’s safer and more sustainable. The brand has also gone to great lengths to avoid using plastic where possible and opt for glass bottles, and it also opts for carbon neutral shipping options. What’s the best Ellis Brooklyn perfume? We’re with TikTok and for us it’s all about the alluring Vanilla Milk scent.
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Susanne Kaufmann
Bregenzerwald Fragrance Oil, € 110,00Having been championing sustainability within the skincare and wellbeing categories, it makes sense that Susanne Kaufmann’s very dreamy Bregenzerweld Fragrance Oil utilises some of the finest natural ingredients. The earthy, botanical scent has been carefully blended to help calm a whirling mind and ease stress and tension.
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Floral Street
Wonderland Peony Eau de Parfum, € 29,00British beauty brand, Floral Street has gone to great lengths to create the most sustainable and eco-friendly fragrance brand with its 100% compostable, recyclable and reusable packaging. Like most of the brands in this roundup, Floral Street fragrances are vegan and cruelty-free with the ingredients being sustainably sourced. The fruity, floral burst of Wonderland Peony is a favourite among Space NK customers, especially at this time of year.
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DedCool
Xtra Milk Eau De Parfum, € 27,00If you're on TikTok then you'll have heard of Dedcool and its much-loved Milk fragrance. The brand avoids toxic ingredients, ensures its manufacturing and warehousing facilities are carbon neutral courtesy of Terrapass carbon offsets, and donates 1% of all sales to 1% For The Planet which supports environmental nonprofits. What we love most about Dedcool's efforts is that the brand doesn't shout about its approach to sustainability, it just quietly does the good work while creating genuinely incredible scents.
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Read More
• Founder of Ellis Brooklyn on the Beauty Industry• The Best Floral Street Perfumes • Our Review of DedCool's Milk Layering + Fragrance Enhancer
• How to Buy Perfume Online When You Can't Smell It • We Review all the Sol de Janeiro Perfumes
