Why There Is So Much Hype Around Dedcool's Milk Fragrance

DedCool Milk Fragrance review | Space NK
Living up to its name, it’s safe to say DedCool is a very cool fragrance brand. The Californian export was founded in 2016 by Carina Chaz, who wanted to take a fresh approach to perfume creation. DedCool scents are vegan and they’re water-less, so they contain a higher-than-average concentration of plant extracts. Interestingly, the environmentally conscious brand also keeps manufacturing in-house to keep its carbon footprint down.

Alongside the brand’s impressive eco-credentials, Carina wanted to ensure her mood-lifting fragrances elevated every day tasks – from freshening up your car to scenting your laundry, DedCool is a very functional fragrance brand. The best example of this is DedCool’s most iconic scent, Milk – there’s a fragrance enhancer, a perfume, a detergent, a room and linen spray and an air-fresher.

If you’re on TikTok, you’ll have most likely come across DedCool’s Milk perfumes. For those who are only just discovering Milk and want to know what all the hype is, you’ve landed in the right place. We’ve created a guide to the scent and asked three people from the Space NK office to describe what DedCool Milk Layering + Fragrance Enhancer smells like. Here’s our honest review…

What DedCool Says Milk Layering & Fragrance Enhancer Smells Like

First and foremost, we thought we’d breakdown the key notes in DedCool Milk Layering + Fragrance Enhancer. The brand describes this scent as a ‘universal musk’ that’s supposed to ‘smell like you’ and feel like ‘pure comfort’. The top note is bergamot, so you should get a bright, uplifting, zesty scent as you first spritz it. The middle note is white musk, which is much creamier and comforting. The base note is amber, a smooth and warming scent.

What do these notes smell like altogether? Well, that’s the beauty of this scent, it smells different on everyone!

What Three Space NK Team Members Say DedCool Milk Layering + Fragrance Enhancer Smells Like

We know that reading fragrance descriptions and notes doesn’t bring a perfume to life quite like smelling it, so we asked three Space NK team members to describe what they smelt when we spritzed them with DedCool Milk Layering + Enhancer Eau De Parfum, € 27,00. For full context, no one had tried the perfume before or knew what the key notes where.

Stephanie's DedCool Milk Fragrance review | Space NK

Stephanie, Space NK’s email marketing assistant: “I like to mix up my fragrances – Diptyque Do Son Eau de Parfum, € 175,95 is probably the one I tend to wear the most though. I’d say DedCool’s Milk Layering + Fragrance Enhancer is very fresh with a hint of muskiness. It doesn't really remind me of any other fragrance. It's nice and I think I would wear it. I wouldn't layer it during the day, but I might be tempted to in the evening if I wanted a stronger scent. It's a very neutral scent – it’s neither girly nor masculine.”

Eleanor's DedCool Milk Fragrance review | Space NK

Eleanor, Space NK’s senior marketing manager: “I don't have a signature scent or a fragrance family that I'm drawn to. Escentric Molecules Molecule 01 Eau de Toilette, € 80,00 is my go-to perfume and I like it because it doesn't have a distinguishable scent and couldn’t be categorised as a floral or fruity or woody fragrance. It has that initial alcohol scent, but on the dry down the fragrance opens up and smells really nice.

“I would say DedCool’s fragrance is very similar in its approach, although it does give you more in the initial spritz. There’s slightly more sweetness, but overall, it’s perfectly inoffensive. I would definitely wear it on its own as I’m not confident enough to layer my fragrances.”

Lizzie's DedCool Milk Fragrance review | Space NK

Lizzie, Space NK’s product manager: “Straight off the bat, this is a ‘me’ scent. It’s musky and slightly florally, but it’s quite light – I guess that’s because it’s designed to be layered. I would say it’s quite close to the skin. I’m not sure I’d wear it by itself as I like more powdery scents and I also like a fragrance that packs a punch.”

Lizzie, the next morning: “In the evening I could really smell the perfume, it got much stronger over time. So much so, I ended up ordering DedCool Xtra Milk Eau De Parfum, € 27,00, which is the same scent but more potent.”

Our Verdict On DedCool Milk Layering + Fragrance Enhancer

DedCool Milk Layering + Enhancer Eau De Parfum, € 27,00 is a fragrance to seek out if you like musky scents or like a perfume that smells unique and prompts people to ask what you’re wearing. Unsurprisingly, musk was a note that a couple of reviewers picked up on, but there wasn’t a particular genre or fragrance family.

This really is one to try before you buy (visit your local Space NK) or treat yourself to a travel-size to road test it for a couple of weeks. We recommend the latter if you’re planning to use this fragrance to its full potential and layer it with your existing perfumes.

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Posted: Monday, 25 March 2024

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