Meet The Beauty Formulas Our Buyers Are Raving About This Week

Best New Beauty Launches April 2026
Looking to treat yourself for this bank holiday weekend? Our buyers are happy to share their favourite beauty pick-me-ups this week, from the ultimate head-turning fragrance and AVEDA’s new hair hero to the hottest SPF's right now. Be warned, you may find some new products that you won't be able to live without!

Best New Products For April 2026

01

Charlotte Tilbury

Pillow Talk Blush Balm Lip Tint, € 33,00

“I love Charlotte Tilbury and I keep reaching for their new lip blush balms. They're the ultimate multi-tasker, with a hydrating dewy balm finish and a tinted wash of colour that reacts with your PH, to compliment your complexion perfectly.” – Sam, Senior Makeup Buyer

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02

Byredo

Bal D' Afrique Eau de Parfum, € 165,00

“If you're looking for a new scent this summer, try Bal D'Afrique. It opens with zesty lemon and neroli and meets Moroccan cedarwood to create a vibrant, uplifting scent that goes hand in hand with sunshine.” – Abigail, Junior Fragrance Buyer

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03

Kopari

Sunglaze Body Gel Cream Sunscreen SPF50, € 41,40

“If you enjoy a glow within your sun care, you're probably already familiar with Kopari. The Sunglaze Body Gel provides lightweight protection while giving a radiant all-over glow. For the face, the Sun Veil Illuminating Elixir is a serum-meets-SPF packed with antioxidants and a golden shimmer that's like a glow filter in a bottle.” – Yasmin, Assistant Hair, Sun, Bath & Body Buyer 

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04

Aveda

Tousle Texture Dry Texture Spray, € 34,00

“You have to try AVEDA's new texture spray for that 'effortless' beachy tousled look. I love how it adds instant texture without any dryness or stiffness, so your hair still has a nice natural shine and softness. After finding this, I won't be looking back!” – Yasmin, Assistant Hair, Sun, Bath & Body Buyer

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05

Augustinus Bader

The Sunscreen SPF50, € 130,00

"This SPF may be an investment, but with Augustinus Bader's skincare technology in the mix, it delivers much more than just protection. The addition of antioxidants vitamins and lipids helps defend against signs of stress, delayed sun damage and premature ageing. What's more, the dreamy serum texture feels like silk.” - Caitlin, Skincare Category Assistant

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06

LA PRAIRIE

Skin Caviar Concealer Foundation Spf 15, € 259,90

“Nothing screams luxury like perfect skin, and this foundation is popular for all the right reasons. While giving a natural dewy finish and blurring imperfections, the caviar extract's omega-3 fatty acids stimulate collagen production to feed your skin with plumping hydration." - Abbie, Luxury Skincare Buyer

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Posted: Monday, 27 April 2026

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