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Primer Serum 30ml
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Primer Serum 30ml


€ 73,00
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Fight the signs of ageing and nourish the skin from within with the help of the Hourglass No 28 Primer Serum, a formula that is soft, silky and lightweight in texture. It helps to soften the appearance of fine lines and wrinkles without leaving behind any residue or greasiness.

It is formulated with fortifying vitamins A, B5, C and E that all offer skin-friendly benefits. The vitamins also help to prime and hydrate the skin, working to leave it with a soft and supple feeling. Additionally, the primer serum consists of 10 lipid-rich plant oils that work to hydrate and nourish the underlying layers of the skin to help maintain an invigorated appearance.

To use, simply apply the serum before makeup or incorporate it into a moisturising routine.

Key Benefits

  • Innovative serum that nourishes and prepares the skin
  • Glides on and is quickly absorbed
  • Contains conditioning plant oils
  • Contains nourishing vitamins
  • Repels water to keep makeup looking fresh
  • Softens wrinkles and fine lines

SKU# US300023203

• Apply one pump to clean skin and let it set for approximately 2 minutes.

• Can be applied over moisturizer, used as a moisturizer/primer or nighttime skin treatment.

• Also apply No. 28 to hydrate split ends and fly-aways.

Format: Liquid
Skin Type: Combination Dry Normal

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Receive your order in 5-7 working days* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free when you spend €120
Receive your order in 1-2 working days

We ship worldwide! Find out more about our shipping options on our delivery page.

Innovative Hourglass, one of the most sought-after cruelty-free makeup brands, creates next-gen skincare and luxury vegan beauty products. You’ll find active skin products and radiant, transformative colours in textures you can’t wait to apply. Cutting-edge formulas and high-quality ingredients work in tandem to produce a range of coveted products.


53 Reviews


Summary of Customer Ratings & Reviews

TOP 1000


Location: Berkshire

Reviews: 65

Age: 45+

Skin Type:: Dry

Best Use: Hydrating

Skin Tone:: Medium

Recommends this product: Yes

July 31 2023

Deeply hydrating treatment serum

I have dehydrated dry skin and find in the winter or after a long day, my foundation can be drying and increase the dehydration lines. I purchased this serum to give my skin an extra boost. Its lovely, feels like in really giving my skin a treatment, plus foundation stays all day. I have deducted one star as the pump dispenser worked loose after a short time and half a bottle leaked all over my make up bag. I was gutted. I now check the lid regularly.


Reviews: 14

Age: 30-45

Skin Type:: Dry

Best Use: Illuminating

Skin Tone:: Very Fair

Recommends this product: Yes

January 18 2023

A dry skin must have

This is an absolute must for extremely dry skin. I have even used on people with very sensitive eczema prone skin and it has worked wonders. It helps hydrate and soothe to give a smooth canvas for makeup application. It is luxurious to use, and a little goes a long way so it will last for ages too. Well worth a try!

TOP 1000


Location: London

Reviews: 69

Age: 30-45

Gender: Female

Skin Tone:: Fair

Recommends this product: Yes

May 31 2022

Skin saver

This is by far my favourite and most used primer. It is oil based serum of a very thin consistency. A little goes a long way. It does wonders for my dry, dehydrated and sensitive skin and makes almost any foundation look flawless. I hope Hourglass will never discontinue my skin saver.


Location: Glasgow

Reviews: 1

Age: 45+

Skin Tone:: Very Fair

Gender: Female

October 24 2021

So disappointing!

I love veil mineral primer and the girl in the shop said to try this one… big mistake, it leaves my skin feeling ver oily and my tinted moisturiser slides right off! The first hourglass product not to get 5 stars from me! I’ll stick with veil mineral primer in future, an expensive mistake…


Location: London

Reviews: 10

Age: 45+

Gender: Female

Skin Tone:: Fair

Recommends this product: Yes

May 13 2021

New HG Primer

Having used the Laura Mercier hydrating primer for years, I found myself looking for a new primer after being disappointed with the updated version. My local Space NK store recommended the Hourglass No 28 primer serum and it is amazing, I just wish I'd found it sooner. I like my skin and makeup to look fresh, hydrated and dewy and this provides the perfect canvas, it also feels like a good skin boost after I've moisturised. That said, it's nearly double the price of the LM primer but you need the smallest amount and I like the skincare benefits it gives so I feel the price is more than justified. I really can't recommend this primer enough.

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