Lay the foundations for any style with the Virtue Volumizing Primer, a styling hair spray that helps build memory at the roots and provides long-lasting volume.
At the heart of the Virtue Volumizing Primer is Alpha Keratin 60ku®, a whole human keratin protein identical to that found in hair, nails and skin. This powerful ingredient works to bind itself to the hair, helping to repair and strengthen it. Enriched with hydrolysed wheat protein and panthenol, the fine mist nourishes the hair, improving its texture and appearance while bestowing a delicate floral fragrance.
The unique formula helps protect the hair against heat damage, leaving it primed for styling and enjoying a glossy shine.
- Weightless spray
- Alpha Keratin 60ku® encourages hair repair
- Projects against styling and environmental damage
- Long-lasting results
- Citrus and floral fragrance
- Free from sulphates, phthalates, parabens and synthetic colours
STANDARD DELIVERY £4
Free on all orders, over £40 Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).
NEXT DAY DELIVERY £6
Free on all orders over £70* Order before 5pm, and receive your order the next working day.**
NEXT DAY PLUS DELIVERY £8
Order before 5pm, and receive your order on the morning of the next working day.**
SAME DAY DELIVERY £12
Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).
SATURDAY MORNING DELIVERY £12
Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**
FREE CLICK & COLLECT
Order before midday and collect your order for free from your chosen store in 2-5 days. Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.
Delivered instantly by email, Free Delivery
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.
*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.
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