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IN FOCUS

We explore the latest beauty trends and skincare ingredients with some help from the experts.

408 Articles
IN FOCUS

Forget #BeastMode, Here’s How To Make Your Fragrance Last

Extra strength perfumes aren’t your only option…​

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IN FOCUS | Forget #BeastMode, Here’s How To Make Your Fragrance Last
IN FOCUS

How AI Is Elevating Your Scent-story Experience​

AI is changing the world of beauty and this is how it's being used in the fragrance industry

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IN FOCUS | How AI Is Elevating Your Scent-story Experience​
IN FOCUS

Take Note, These Are The Biggest Fragrance Trends Of 2025

We reveal the biggest fragrance trends taking over in 2025

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IN FOCUS | Take Note, These Are The Biggest Fragrance Trends Of 2025
IN FOCUS

What is Skin Longevity?

Skincare longevity is the next big thing in skin for 2025 and this is exactly why you need to know about the ageing well skincare trend

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IN FOCUS | What is Skin Longevity?
IN FOCUS

How To Rescue Over-Washed, Dry Hands

Soothe over-washed and dry hands with these top tips

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IN FOCUS | How To Rescue Over-Washed, Dry Hands
IN FOCUS

How To Find Your Perfect Red Lipstick

Take on this timeless look with tips and tricks to help you find your perfect hue…

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IN FOCUS | How To Find Your Perfect Red Lipstick
IN FOCUS

Beauty Hacks For Quick Day-To-Night Transformations

See our top tips for those desk to disco days...

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IN FOCUS | Beauty Hacks For Quick Day-To-Night Transformations
IN FOCUS

Do You Need To Switch Up Your Skincare for Autumn?

Read our experts tips

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IN FOCUS | Do You Need To Switch Up Your Skincare for Autumn?
IN FOCUS

4 Autumn Makeup Trends To Tap Into Right Now

Expect these to be huge for autumn

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IN FOCUS | 4 Autumn Makeup Trends To Tap Into Right Now
IN FOCUS

Lip Balm Vs Lip Oil: Which Is Better For You?

We weigh in on the ultimate beauty battle

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IN FOCUS | Lip Balm Vs Lip Oil: Which Is Better For You?
IN FOCUS

Everything You Need To Know About Peptides for Skin

We decode the ingredient everyone's talking about

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IN FOCUS | Everything You Need To Know About Peptides for Skin
IN FOCUS

How To Add Vitamin C Into Your Skincare Routine

Our complete guide

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IN FOCUS | How To Add Vitamin C Into Your Skincare Routine
IN FOCUS

The Conscious Fragrances To Add To Your Scent Collection

Here's our shoppable guide

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IN FOCUS | The Conscious Fragrances To Add To Your Scent Collection
IN FOCUS

The Difference Between AHAs and BHAs Explained

Plus, the products we recommend for both

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IN FOCUS | The Difference Between AHAs and BHAs Explained
IN FOCUS

Lip Plumping Products Are Trending, But Do They Actually Work?

We delve into the topic...

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IN FOCUS | Lip Plumping Products Are Trending, But Do They Actually Work?
IN FOCUS

How to Buy Fragrance Online When You Can’t Smell It

Read the ultimate guide

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IN FOCUS | How to Buy Fragrance Online When You Can’t Smell It
IN FOCUS

The Top Skin Plumping Ingredients To Know About

We've spoken to the experts...

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IN FOCUS | The Top Skin Plumping Ingredients To Know About
IN FOCUS

How To Get Rid Of Blemishes

Here's our complete guide

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IN FOCUS | How To Get Rid Of Blemishes
IN FOCUS

How to calm and reduce redness

Everything you need to know to know to reduce inflammation and soothe irritated skin

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IN FOCUS | How to calm and reduce redness
IN FOCUS

How To Use Vitamin C And Retinol Together

Here's everything you need to know...

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IN FOCUS | How To Use Vitamin C And Retinol Together
IN FOCUS

Three ShowerTok Trends To Tap Into Right Now

Including the best products to help you...

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IN FOCUS | Three ShowerTok Trends To Tap Into Right Now
IN FOCUS

What Are The Strawberry Girl and Tomato Girl Makeup Trends?

And why is TikTok obsessed with fruit-inspired looks?

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IN FOCUS | What Are The Strawberry Girl and Tomato Girl Makeup Trends?
IN FOCUS

How To Tap Into TikTok's Latte Makeup Trend

Here's how to create the look

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IN FOCUS | How To Tap Into TikTok's Latte Makeup Trend
IN FOCUS

What Is Mascara Cocktailing?

We delve into TikTok's favourite new makeup trend

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IN FOCUS | What Is Mascara Cocktailing?
IN FOCUS

Mineral vs Chemical: What's The Best SPF For You?

We decode the two types of sunscreen

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IN FOCUS | Mineral vs Chemical: What's The Best SPF For You?
IN FOCUS

How To Give Yourself A Facial Massage

Including expert tips from FaceGym

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IN FOCUS | How To Give Yourself A Facial Massage
IN FOCUS

How To Shape Your Brows Like A Pro

We've answered all your brow questions

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IN FOCUS | How To Shape Your Brows Like A Pro
IN FOCUS

The 'Everything Shower' Trend Explained

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IN FOCUS | The 'Everything Shower' Trend Explained
IN FOCUS

How To Reapply Sunscreen Over Your Makeup (Without Ruining It!)

We've got all the tips

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IN FOCUS | How To Reapply Sunscreen Over Your Makeup (Without Ruining It!)
IN FOCUS

How To Fix Fake Tan Mishaps Fast

Your fake tan cheat sheet

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IN FOCUS | How To Fix Fake Tan Mishaps Fast
IN FOCUS

Bronzing vs Contouring: What's The Difference?

And which one is best for you?

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IN FOCUS | Bronzing vs Contouring: What's The Difference?
IN FOCUS

3 Volumising Hair Tricks From Jonathan Van Ness

The A-list hairstylist shares his top tips

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IN FOCUS | 3 Volumising Hair Tricks From Jonathan Van Ness
IN FOCUS

3 Steps To Dial Up Your Glow For Spring

You can thank us later

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IN FOCUS | 3 Steps To Dial Up Your Glow For Spring
IN FOCUS

What Is Skin Cycling And Should You Be Doing It?

All is revealed here...

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IN FOCUS | What Is Skin Cycling And Should You Be Doing It?
IN FOCUS

What is Skin Flooding And Should You Be Doing It?

We explore TikTok's newest skincare trend

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IN FOCUS | What is Skin Flooding And Should You Be Doing It?
IN FOCUS

What Is Hair Slugging?

Everyone’s doing it, but should you?

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IN FOCUS | What Is Hair Slugging?