Primer

One of the original skincare and makeup hybrids, face primer is often the unsung hero of our makeup routines. Our advice? Never underestimate the power of a primer. From evening out your skin tone, minimising the look of pores and helping your makeup look last longer, to keeping your complexion hydrated and more, primer is that one post-skincare step that can make all the difference. Makeup artists love the NARS primer and the Charlotte Tilbury Flawless Filter is ideal for a smooth and radiant canvas. We love the sculpting REFY Primer and pore-perfecting Hourglass Primer, too, and our edit has them all...

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In stock only
87 sold today
Skin Nova
VIEVE
AED 56.00 - AED 255.00
20% OFF
Grip Trip Hydrating Primer, 30ML
Fenty Beauty
Price reduced from AED 135.00 to AED 110.00
20% OFF
Unable to ship to United Arab Emirates.
Grip Trip Mattifying + Blurring Primer, 30ML
Fenty Beauty
Price reduced from AED 135.00 to AED 110.00
20% OFF
Unable to ship to United Arab Emirates.
84 sold today
Hollywood Flawless Filter
Charlotte Tilbury
AED 120.00 - AED 150.00
FREE GIFT
20% OFF
Unable to ship to United Arab Emirates.
44 sold today
Hollywood Flawless Filter
Charlotte Tilbury
AED 145.00 - AED 185.00
FREE GIFT
20% OFF
Unable to ship to United Arab Emirates.
35 sold today
Invisible UV Flawless Poreless Primer SPF50
Charlotte Tilbury
Price reduced from £42.00 to £33.60
FREE GIFT
20% OFF
23 sold today
Wonderglow Face Primer
Charlotte Tilbury
£13.60 - £33.60
FREE GIFT
20% OFF
Milk Makeup
£14.40 - £28.00
FREE GIFT
20% OFF
18 sold today
The Liquid Silk Canvas Primer
Tatcha
Price reduced from £53.00 to £42.40
20% OFF
18 sold today
The Silk Canvas
Tatcha
Price reduced from £52.00 to £41.60
20% OFF
Cloud Glow Primer
Milk Makeup
Price reduced from £27.00 to £21.60
FREE GIFT
20% OFF
ReEvolve Radiance Locking Primer Refill
RMS Beauty
Price reduced from £34.00 to £27.20
FREE GIFT
20% OFF
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Your Questions, Answered

The first step in your makeup routine, a face primer is a base product that preps skin for makeup and acts as a film of protection between your skin and foundation.

Makeup primer can do lots for your makeup and your skin! From creating a smooth canvas for makeup to helping your foundation last longer, minimising the appearance of pores and keeping skin hydrated for hours on end, you’ll find there’s a primer for every makeup need as well as skin type and concern. For lasting hydration, Milk Makeup Hydro Grip Primer is a sure win. To conceal redness or fine lines and wrinkles, try the iconic Hourglass Primer.

The texture of a primer often resembles a moisturiser or serum, which is why it’s best to apply it with your fingers. A few minutes after your moisturiser (or SPF if you’re using it during the day), start by applying a pea-sized amount on the centre of your face and blend it outwards – focusing on areas like your T-zone or anywhere you have concerns. Allow it to set for a minute or two before applying the rest of your makeup.