UK200023386

Virtue

Full Shampoo

240ML

¥317
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Worth 317 NDULGE points

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NDULGE
Worth 317 NDULGE points

Sign up to our complimentary loyalty programme, NDULGE and make shopping with us even more rewarding.

  • Earn 1 point for every ¥8.8 you spend
  • For every 100 points earned, receive a ¥44 reward to spend on your next purchase (in-store and online)
  • As part of our community you'll enjoy exclusive privileges such as a birthday gift each year, event invitations and double points days.

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Reveal a refreshed and weightless mane of hair with the Virtue Full Shampoo, a deep cleansing haircare solution to the problem of flat locks.

Hair that lacks body and volume can be quickly rejuvenated with this clarifying formula. Featuring a zesty citrus fragrance rich in spearmint and lemon, it gets to work lifting away dirt and impurities to leave locks suppler and shinier.

Virtue Full Shampoo contains Alpha Keratin 60ku™, a protein known for its restorative properties. Working in the same way as naturally occurring keratin, it binds to frayed strands of hair and helps to repair damage caused by dryness or heat styling. The formula also contains biotin for added lustre as well as hydrolysed quinoa, which delivers moisture-retaining properties.

Key Benefits

  • Helps create more body and volume
  • Only a small amount required for a thorough cleanse
  • Safe for colour treated hair
  • A cruelty-free product
  • Free from sulphates, parabens, dyes and phthalates

SKU# UK200023386

AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, COCAMIDE MIPA, ALPHA KERATIN, PANTHENOL, CENTELLA ASIATICA MERISTEM CELL CULTURE, HYDROLYZED ADANSONIA DIGITATA SEED OIL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, COCONUT ACID, PEG-200 HYDROGENATED GLYCERYL PALMATE, SODIUM CHLORIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, PEG-7 GLYCERYL COCOATE, ETHYLHEXYLGLYCERIN, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, XANTHAN GUM, PARFUM (FRAGRANCE), PROPANEDIOL, PHENOXYETHANOL, CHLORPHENESIN, DISODIUM EDTA, CITRIC ACID, SODIUM BENZOATE, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM HYDROXIDE.
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

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This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.

Reviews

Rated 4 out of 5 by from Really nice I had a sample of this shampoo and tried it along with the conditioner. Much to my surprise I am impressed. The texture is quite runny but the shampoo makes a good lather and smells really nice. Amazingly my fine hair actually did feel thicker! Overall I am impressed.
Date published: 2021-07-11
Rated 5 out of 5 by from Worth the money Virtue hair care products are expensive but worth the hype. I wash my shoulder length hair everyday. This shampoo delivers volume and texture I need. Best used with a same conditioner, but not necessary. Although you everyone should first try the smaller size.
Date published: 2021-07-03
Rated 3 out of 5 by from Not my fave shampoo I’ve used this shampoo a few times now and think it does a really good job at leaving my hair feel fresh and clean. I even think my hair has more volume at the roots but it doesn’t feel the healthiest afterwards. I might alternative this once a week for a deep clean more I think if I continue using it my hair will feel stripped.
Date published: 2021-07-02
Rated 4 out of 5 by from Fine hair left looking healthy Finding a shampoo and conditioner which doesn’t weigh my fine hair down and delivers on the promise of ‘healthy hair with volume’ is often hard work. Having used the virtue full range I have found it does deliver what is says on the tin. It smells nice too.
Date published: 2021-05-23
Rated 4 out of 5 by from Gives volume but also nourishing This shampoo pretty much does everything I want - gives volume, not weighing hair down but also keeping it nourished and the ends especially in good condition. It definitely gives me more time between washes. It smells great and lathers well - you don't have to use loads.
Date published: 2021-04-22
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