OUAI
Founded by celebrity hairstylist Jen Atkin, OUAI (pronounced “way”), is a haircare brand made with every hair type in mind.
Founded by celebrity hairstylist Jen Atkin, OUAI (pronounced “way”), is a haircare brand made with every hair type in mind. OUAI is known and loved for its shampoos and conditioners, such as OUAI Shampoo For Fine Hair, and bestselling treatments including OUAI Detox Shampoo, OUAI Leave-In Conditioner and OUAI Curl Cream. Moreover, OUAI perfume and bodycare is not to be missed, including the now iconic St. Barts Mist.
About OUAI
Celebrity hairstylist Jen Atkin spent years cultivating a formidable client list including the Kardashian-Jenners, Hailey Bieber and Bella Hadid. During this time, she felt there was a gap in the haircare market for aesthetic yet accessible hair products that catered to different hair types, textures and goals. Believing haircare shouldn’t be a “one-size fits all” scenario, Atkin launched OUAI in 2016.
Who Is OUAI For
OUAI was made for those looking for haircare products that work for their specific hair types and hair goals, such as the bestselling OUAI Shampoo For Fine Hair and OUAI Conditioner For Fine Hair. If you also love chic packaging and luxurious, characterful scents such as OUAI St. Barts Hair & Body Mist, OUAI will slip into your haircare and bodycare routine (and bathroom) effortlessly.
Why Space NK Loves OUAI
From sulphate and paraben-free haircare formulas to tantalising fragrance mists and perfumes, efficacious scrubs, body cleansers and more, OUAI really has become a “OUAI” of life. We love how OUAI shampoos and conditioners are tailored to fine, medium and thick hair, echoing Jen Atkin’s passion for the online community she built. We also can’t get enough of treatments like the clarifying shampoo OUAI Detox Shampoo, OUAI Wave Spray, OUAI Fine/Medium Hair Treatment Masque and OUAI Curl Cream. The brand’s holiday-inspired scent families are not to be missed either, with St. Bart’s, Melrose Place and Cape Town being firm favourites amongst many.
Your Questions, Answered
For a sleek, glossy finish, apply one pump of the OUAI Hair Oil to damp or dry hair, focusing on your mid-lengths and ends. It’s perfect for tackling frizz, adding shine, and protecting against heat styling. You can also use it overnight as a leave-in treatment or even pop it in your beach bag to protect your hair from the sun!
Yes, OUAI shampoo is highly recommended with formulas for fine, medium and thick hair. All OUAI shampoos are paraben-free, phthalate-free and cruelty-free and are beautifully scented, delivering salon-worthy results.
Think of OUAI St. Barts Hair & Body Mist as a sweet, warm, floral and beachy holiday in a bottle. Featuring notes of dragon fruit, orange blossom, tuberose and musk, this bestselling OUAI fragrance mist is inspired by sun-soaked beach days.
OUAI is pronounced “way”, inspired by the relaxed, casual way Parisians say “yes” in French.
