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Created by celebrity hairstylist Jen Atkin, Ouai is the haircare brand that’s all about celebrating who you are...
Created by celebrity hairstylist Jen Atkin, Ouai is the haircare brand that’s all about celebrating who you are through your hairstyle. Pronounced “way”, Ouai means yes, in that casual, Parisian way. It’s all about using the best products that work for you and will make you feel your best, with kind-to-hair, sulphate and paraben-free formulas, for smooth and shiny tresses.
Founded in 2016 by celebrity hair stylist Jen Atkin, Ouai is a haircare brand that has something for everyone. Atkin spent many years styling hair of A-list celebrities like the Kardashians and Rosie Huntington-Whiteley. During that time, using many products from different brands, she realised that hair products are not a “one-size fits all” and should be catered to different hair types, textures and hair goals. This is how the idea Ouai was born. The brand is all about living life your “way” and choosing the products that work best for your hair.
Who Is It For
Ouai is for those who are looking for haircare products that are formulated and work for unique hair types and hair goals. With their signature smell, it’s all about doing things their Ouai.
Why Space NK Loves
We love that Ouai is all about individuality and expressing yourself through haircare. With ranges of products for different hair types, everyone can choose what works best for them, based on their hair type and their needs. For nourished and shiny hair, we love using the Ouai Hair Oil for that little extra boost. We also love the Ouai Shampoo and Conditioner, which are formulated specifically for thin, medium or thick hair, whatever works best for you.