About The Brand
Founded in 2020 by Jamie Genevieve, VIEVE was born from a true passion for makeup. Having a close relationship with her clients and audience, Jamie realised that the products she used were not always relatable or accessible and wanted a unique makeup line to fill that gap. VIEVE is a modern makeup brand that leaves space for creativity, from the everyday to the experimental makeup look. From the Modern Matte Lipsticks to the Shimmer Eye Wands, you can take VIEVE makeup wherever you go and create beautiful looks on the go.
Who Is It For
VIEVE is a makeup brand made for everyone, whether that be makeup lovers who like to create sophisticated looks or beginners who want high-quality, easy-to-use makeup products for a natural everyday look.
Why Space NK Loves
We love that VIEVE is a modern makeup line for all, making it easy and dauntless to create all kinds of looks. With innovative products that are easy to use, VIEVE is celebrating individuality with versatile formulations, whether you like a glam or a neutral makeup look. We love Skin Nova Instant Perfecting Primer for a naturally gorgeous complexion and the Shimmer Eye Wands to create an easy, beautiful eye makeup.