Perfect pairing
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Take this essential first step when caring for blonde hair by using the Oribe Bright Blonde Essential Priming Serum, a protective treatment that helps brighten, nourish and hydrate.
Powered by the protective Oribe Signature Complex, the Oribe Bright Blonde Essential Priming Serum includes hydrating sodium hyaluronate and flower and fruit extracts. It works to nourish damaged hair while helping to boost elasticity and shine.
With a brightening complex of lemon, chamomile and ginger root extracts to help optimise tonality, shade and luminosity, the serum also contains violet and reflective pearl pigments. It can help remove brassiness, working to leave hair with a beautiful luminescent shine.
Key Benefits
- Provides heat protection up to 450°F
- Helps strengthen and repair brittle or over-processed hair
- Softens, hydrates and nourishes
- Protects against photo-ageing, oxidative stress and deterioration of keratin
- Helps stop brassiness
SKU# UK300056925
4.3
47 Reviews
Summary of Customer Ratings & Reviews
MarieB
Location: London
Reviews: 597
Age: 45+
What is your hair length?: Long
Hair Type:: Curly / Wavy
Best Use: Smooth Frizz
Recommends this product: Yes
Love it!
I had a sample of this, enough to use in three washes…..and received compliments about my hair every time, including once from my own hairdresser. I think it heloed keep my blonde hair from going brassy, but what I oarticularly loved was how silky it made my hair with a blowdry, and it stopped it going frizzy. Will be buying a full size with my next order!
Sylwia
Location: Chicago
Reviews: 1
Hair Type:: Fine
Not happy
Doesn’t keep my hair from getting brassy , even when used with other products from the same line ( shampoo , conditioner and treatment) My natural blonde hair and platinum highlights get darker with every use
Florida Blonde
Location: Cape Cod
Reviews: 1
Hair Type:: Fine
Recommends this product: Yes
Purple Surprise
Ok, so at first it was a hard pass. It’s purple, doesn’t have a good applicator. But my-oh-my this DID NOT disappoint! Go order it and apply it to your damp hair
xenya
Reviews: 112
Age: 30-45
What is your hair length?: Long
Hair Type:: Coloured
Best Use: Nourishing / Hydrating
Recommends this product: Yes
Quite nice
I have bleached long straight thick hair so I am always trying new things against brassiness. I was a bit worried when using this things because my scalp is extremely oily, so I can't put any anything there, so I was wondering whether blue colour of this treatment will be visible in layers. Overall, hair looked beautiful afterwards and you couldn't see the difference in colour where it was and wasn't used.
Miss H
Reviews: 1
Recommends this product: Yes
The best purple serum
This really works well if used on its own to subtly lift blond hair to a toned version of its yellower self without overdoing it. Highly recommended product from the Oribe bright blond range. It's extremely purple and turns a silvery colour when you rub your hands together to apply to the hair. A little goes a long way and the small bottle lasts for a long time.