Perfect pairing
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Complimentary Restorative Treatment Mask (15ml)
When you spend £50 on Virtue
15ml. Adds to bag automatically.Treat hardworking hair to a revamp with the Virtue Refresh Purifying Shampoo, a weekly haircare treatment that provides a deep-down clean.
The nourishing formula includes the brand’s special ingredient, Alpha Keratin 60ku™. Developed to repair damage, this protein replicates the natural keratin produced by the body and can provide restorative properties. Rather than weighing strands down or coating them, areas of damage are filled as the protein binds tightly to them. Once the hair is cleansed and repaired, a coconut fatty acid blend delivers a moisturising boost.
For sparkling locks that feel squeaky clean, dispense a penny-sized amount of shampoo into the palms, then create a lather with some water. Smooth the lather onto wet hair and massage thoroughly from the scalp to the root. Next, rinse and apply conditioner.
Key Benefits
- Designed as a refreshing treatment
- Invests lifeless hair with more bounce
- Contains Alpha Keratin 60ku™
- Only a small amount needed for each wash
- Charcoal powder aids the removal of impurities
SKU# UK200023398
4.7
54 Reviews
Summary of Customer Ratings & Reviews
Anne S.
Reviews: 1
My hair got its youth back
After I started using Virtue products my longtime stylist said, "What have you been doing differently? You've got the hair of a 20-year old." FYI, I'm 62 years old.
Originally posted on: VIRTUE
Robin S.
Reviews: 1
Works well
Because I have dry fine hair I get build up from moisturizing products quickly. This purifying shampoo works well and allows me to keep using the heavier moisture products which keep my hair looking fuller and more healthy.
Originally posted on: VIRTUE
Darci A.
Reviews: 1
Recommend for thin hair
This shampoo works great. I use it every other week on my fine hair.
Originally posted on: VIRTUE
Karen S.
Reviews: 1
Terrific Purifying Shampoo
I purchased the Purifying Shampoo for to reasons: 1.) To Clean my hair from the hair care products I use 2.) For my husband's dandruff We have been using the shampoo for a while now it works just as we hoped! When I use the shampoo I noticed my hair feels clean with no residue. When my husband uses the shampoo he noticed his dandruff has cleared up. Try the Purifying Shampoo - You won't be disappointed!
Originally posted on: VIRTUE
Deborah R.
Reviews: 1
Nice cleansing shampoo
My hair is shoulder length and it doesn’t take much product to produce sufficient lather. I can definitely feel the difference in my hair, in a good way, after using the Purifying Shampoo compared to using my regular shampoo.
Originally posted on: VIRTUE