UK200023390

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This item

This item

Virtue

Smooth Shampoo

240ML

CN¥ 276.00

Recommended Item

Recommended Item

Virtue

Smooth Conditioner

CN¥ 290.00
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Virtue

Smooth Shampoo

240ML

CN¥ 276.00
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Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.

This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.

To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.

Key Benefits

  • Designed for medium to thick hair
  • Safe to use on colour-treated hair
  • Enriched with fragrant elements of lavender and mint
  • Free from phthalates, parabens and sulphates
  • Cruelty-free product

SKU# UK200023390

AQUA (WATER, EAU), SODIUM LAUROYL METHYL ISETHIONATE, SODIUM LAUROYL GLYCINATE, GLYCERIN, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, GLYCOL DISTEARATE, COCAMIDE MIPA, PARFUM (FRAGRANCE), ALPHA KERATIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, ASIATICOSIDE, MADECASSOSIDE, CAPRYLYL GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, SODIUM CHLORIDE, AMODIMETHICONE, PEG-120 METHYL GLUCOSE DIOLEATE, HYDROXYETHYLCELLULOSE, COCONUT ACID, ETHYLHEXYLGLYCERIN, CELLUOSE, ACRYLATES COPOLYMER-4, CITRIC ACID, C11-15 PARETH-7, SODIUM HYDROXIDE, TRIDECETH-12, LAURETH-9, LACTIC ACID, SORBIC ACID, DISODIUM EDTA, SODIUM ACETATE, PHENOXYETHANOL, LIMONENE, LINALOOL
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Our Warehouse will be temporarily closed from 29th-31st March for inventory. During this time our delivery times will be up to three working days longer than normal. We recommend placing an order before Wednesday to avoid any delays.

We fulfil internationally using our shipping partner Global-E, for information on the delivery and returns methods they provide in your shipping destination please click here for shipping or here for returns.

This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.

4.5

180 Reviews

Reviews

Summary of Customer Ratings & Reviews

Laura V.

Reviews: 1

三月 29 2023

Love it

I love this shampoo. It's rich, thick, and decadent. My hairstylist says my hair feels smoother. My hair feels much sleeker after a few weeks of using this shampoo.


Charlene K.

Reviews: 1

三月 27 2023

I love this shampoo so

I love this shampoo so much. It has the best smell and my hair has never looked so healthy


Harshi G.

Reviews: 1

三月 22 2023

Shampoo is good

Please develop a shampoo which help to make my hair super straight like Japanese so that I don’t have to spend so much of money for chemical hair straightening. Also please reduce the price of your shampoo


Stacey L.

Reviews: 1

三月 21 2023

Fantastic results

I have been using Virtue for the past 2 years. One time, I accidentally purchased the purple fine hair shampoo in a rush. (I think my eyes saw pink…oops.) Since I was out of smooth pink shampoo, I just used it. My hair got puffier. Even my husband noticed my crazy hair. I reordered my usual smooth shampoo and my hair was back to being smooth. Now I always have a spare bottle on hand. BTW, I gave the purple fine hair shampoo to my sister-in-law and she loved it. She has fine hair and the shampoo added volume to her hair.


Sue T.

Reviews: 1

三月 18 2023

Love this shampoo!

My wavy frizzy hair is so soft and smooth. I have been using the shampoo and Virtue Smooth Conditioner for over s year and my hair is the most manageable and soft it has ever been.


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