Perfect pairing
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Complimentary Restorative Treatment Mask (15ml)
When you spend £50 on Virtue
15ml. Adds to bag automatically.Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.
This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.
To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.
Key Benefits
- Designed for medium to thick hair
- Safe to use on colour-treated hair
- Enriched with fragrant elements of lavender and mint
- Free from phthalates, parabens and sulphates
- Cruelty-free product
SKU# UK200023390
Our Warehouse will be temporarily closed from 29th-31st March for inventory. During this time our delivery times will be up to three working days longer than normal. We recommend placing an order before Wednesday to avoid any delays.
We fulfil internationally using our shipping partner Global-E, for information on the delivery and returns methods they provide in your shipping destination please click here for shipping or here for returns.
4.5
180 Reviews
Summary of Customer Ratings & Reviews
Laura V.
Reviews: 1
Love it
I love this shampoo. It's rich, thick, and decadent. My hairstylist says my hair feels smoother. My hair feels much sleeker after a few weeks of using this shampoo.
Originally posted on: VIRTUE
Charlene K.
Reviews: 1
I love this shampoo so
I love this shampoo so much. It has the best smell and my hair has never looked so healthy
Originally posted on: VIRTUE
Harshi G.
Reviews: 1
Shampoo is good
Please develop a shampoo which help to make my hair super straight like Japanese so that I don’t have to spend so much of money for chemical hair straightening. Also please reduce the price of your shampoo
Originally posted on: VIRTUE
Stacey L.
Reviews: 1
Fantastic results
I have been using Virtue for the past 2 years. One time, I accidentally purchased the purple fine hair shampoo in a rush. (I think my eyes saw pink…oops.) Since I was out of smooth pink shampoo, I just used it. My hair got puffier. Even my husband noticed my crazy hair. I reordered my usual smooth shampoo and my hair was back to being smooth. Now I always have a spare bottle on hand. BTW, I gave the purple fine hair shampoo to my sister-in-law and she loved it. She has fine hair and the shampoo added volume to her hair.
Originally posted on: VIRTUE
Sue T.
Reviews: 1
Love this shampoo!
My wavy frizzy hair is so soft and smooth. I have been using the shampoo and Virtue Smooth Conditioner for over s year and my hair is the most manageable and soft it has ever been.
Originally posted on: VIRTUE