Perfect pairing



Cloud Mascara

CN¥ 185.00

Out of Stock Shades

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Leave lashes looking fuller and longer with Sweed Cloud Mascara, a makeup product that creates a dramatic fan-like effect to help emphasise the eyes. This volumizing mascara provides extreme definition that works to keep the lash’s curl in place without smudging or flaking.

With a vegan-friendly formula, this mascara is infused with panthenol to help nourish the lashes. Lightweight and easy to apply, it is also water resistant for long-lasting wear.

Sweed Cloud Mascara includes an exclusive Cloud applicator brush that works to separate every lash from root to tip to create a fuller look. This mascara makes it easy to achieve maximum volume and length with a long-lasting curl.

Key Benefits

  • Works to leave lashes looking fuller and longer
  • Includes an exclusive Cloud brush to separate each lash
  • Water-resistant, vegan-friendly formula infused with panthenol
  • Does not flake or smudge
  • Provides long-lasting wear

SKU# UK200034849

  • Sweep upwards from the very root to the top of your lashes to achieve a full lengthening effect.
  • Easy to build up with multiple layers.
  • Excellent to use together with false lashes, to attach to your own lashes and mix them along with the false lashes.
  • Cloud Mascara works it magic for you who almost doesn’t have any lashes at all or if you made a lash lift at a salon.

We fulfil internationally using our shipping partner Global-E, for information on the delivery and returns methods they provide in your shipping destination please click here for shipping or here for returns.

Upgrade your lash game with Sweed, made to offer the best false lashes in the world - light as feathers and comfortable to wear. With a range of innovative cosmetics focused on making your eyes pop, your eye makeup will never be the same. The makeup brand is vegan and animal friendly brand who saves one sea turtle for every sold mascara.


20 Reviews


Summary of Customer Ratings & Reviews

TOP 500

Jam Mistress Jen

Location: Ealing

Reviews: 114

Recommends this product: Yes

十月 05 2023

Clean, precise, good quality vegan mascara

I think mascara brands hugely oversell themselves, promising salon-level false eyelash effect. It's annoying! Thankfully Swell doesn't do that, being a small vegan brand that (to date) doesn't advertise. I have moved around to other mascara brands to test occassionally but I always come back to this cheerful mascara. It is very simply a simple black vegan mascara that does its best! It doesn't clump your lashes, it doesn't come out of the tube clumpy, it lasts without flaking (I have dry, watery eyes) or running. I really recommend this cute tube of mascara!

Jacq AKA Demonica

Location: Brighton

Reviews: 1

Age: 45+

Best Use: Lengthening

Skin Tone:: Medium

Recommends this product: Yes

八月 17 2023

Wonderful for post menopausal lashes

Back in the day I wore thick, clumpy mascara for days. The smudging just made it sexier. Through menopause, hair thins ~ all of it! This mascara builds up what I have (I wear a lot less make up now) and makes it defined and "pretty". No longer black, smudged wrinkle~free eyes, but a clean, more refined and definitely defined lashes, with no rogue fibres. Truly a find!


Location: Stockholm

Reviews: 26

Age: 30-45

Best Use: Lengthening

Skin Tone:: Fair

Recommends this product: Yes

八月 08 2023

Gives length and lasts all day

This is one of the best, if not the best, mascara I've ever tried. It lifts and separates your lashes, never looks clumpy and it makes my lashes look really long. The first few times I used it i felt it was a little to "wet", but after a few uses it became perfect. The only downside is the design of the packaging, witch doesn't give me luxury vibes at all. Not a huge deal though, as I will surely purchase this again.


Reviews: 2

Age: 30-45

Skin Tone:: Fair

八月 04 2023

slightly disappointing

happy with the brush, easy application, no irritation, lashes stay lifted, nice packaging...almost perfect BUT unfortunately stained lower lids after a couple of hours and created a panda look. I guess if you live in very dry and cold climates, or have very dry skin this would not be an issue. Otherwise you'll need to carry cotton buds or clean your under eyes with a soft tissue.

TOP 250


Location: Finland

Reviews: 201

Age: 30-45

Skin Tone:: Very Fair

七月 31 2023

The brush is not quite for me

I received the Sweed Cloud Mascara in a GWP but, unlike its cousin the Sweed Lash Lift, the Cloud never managed to quite capture my heart (or my lashes) in the same intense way (I gave Lash Lift a 5 star review). I know some people had trouble using the Lash Lift Mascara's unorthodox comb-type brush or could not figure out how to use it effectively. Personally, I love the densely bristled comb-brush, for it let's me capture every lash in its tight grasp and the thin wand design eases maneuverability, increases precision and diminishes unwanted accidental smudges during application. With the Cloud Mascara, my feedback also concerns the brush, which resembles a typical bristled mascara wand but is made out of rather sparse rubbery bristles. A significant amount of wiggling the brush is required to coat my lashes evenly. There is little - if any - grip in the wand due to the sparseness of the bristles and, whilst struggling to wiggle the wand in order to coat my lashes to a satisfactory degree, the brush has a tendency to slip and slide and either painfully poking me in the eye in the process or ending up smudging my skin with black. I don't think the material itself was to blame, but the bristles should have been a lot more numerous and denser (for instance, I love the wand in the Charlotte Tilbury Pillow Talk Mascara) to ensure easy and neat (and painless) application. The formula of the Cloud remains a bit of a question mark too, as the brush makes it difficult to deduce what the mascara could really do; in my experience, the brush mainly coats my lashes with black. For the record, my lashes are natural (no extensions) but fairly long and not particularly sparse either. The promised extreme volume has not made an appearance due to application difficulties, unless you count the volume of my voice whenever the brush has poked me in the eye. However, the mascara stays on well. It can flake if you have a tendency to rub your eyes but without mechanical friction you can go on about your life worry-free. It also does not smudge as long as you make sure the skin's natural oils won't peek through your makeup too much. If you get along with the brush, the formula - unless your lids are particularly oily or if you never bother to touch up, in which case I might consider a tubing formula instead.

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