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Reveal a refreshed and weightless mane of hair with the Virtue Full Shampoo, a deep cleansing haircare solution to the problem of flat locks.
Hair that lacks body and volume can be quickly rejuvenated with this clarifying formula. Featuring a zesty citrus fragrance rich in spearmint and lemon, it gets to work lifting away dirt and impurities to leave locks suppler and shinier.
Virtue Full Shampoo contains Alpha Keratin 60ku™, a protein known for its restorative properties. Working in the same way as naturally occurring keratin, it binds to frayed strands of hair and helps to repair damage caused by dryness or heat styling. The formula also contains biotin for added lustre as well as hydrolysed quinoa, which delivers moisture-retaining properties.
Virtue Full Shampoo has been formulated to lift away impurities and excess styling products that could weigh down hair, leaving a fuller result.
- Helps create more body and volume
- Only a small amount required for a thorough cleanse
- Safe for colour treated hair
- A cruelty-free product
- Free from sulphates, parabens, dyes and phthalates
AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, COCAMIDE MIPA, ALPHA KERATIN, PANTHENOL, CENTELLA ASIATICA MERISTEM CELL CULTURE, HYDROLYZED ADANSONIA DIGITATA SEED OIL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, COCONUT ACID, PEG-200 HYDROGENATED GLYCERYL PALMATE, SODIUM CHLORIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, PEG-7 GLYCERYL COCOATE, ETHYLHEXYLGLYCERIN, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, XANTHAN GUM, PARFUM (FRAGRANCE), PROPANEDIOL, PHENOXYETHANOL, CHLORPHENESIN, DISODIUM EDTA, CITRIC ACID, SODIUM BENZOATE, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM HYDROXIDE.
How to Apply
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Free when you spend €50
Receive your order in 5-7 working days* (Please note, during Sale periods and promotional offers this may take up to 7 working days).
Delivered instantly by email, Free Delivery
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.
*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.
This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
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What other customers think
Full Shampoo is rated
Rated 5 out of
This shampoo is so good for adding volume whilst adding hydration so good when paired with the matching conditioner. Wish it was more affordable but very much worth the price love it so much highly recommend for anyone with flat fine hair who want volume and hydration
Date published: 2021-02-25
Rated 5 out of
I loved this shampoo. It has a gorgeous citrus scent and feels so cleansing. I wouldn’t say it gives super volume but after using this and the conditioner my family commented on how healthy my hair looked. Really happy and would definitely try more from virtue.
Date published: 2021-02-08
Rated 5 out of
I received a trial size of this shampoo in a Christmas gift set. I was really impressed with this shampoo, as my hair stayed perfectly in place when I styled it after using this product. The shampoo reminds me of the high end products in the salon. My hair felt amazing as if I had been to the salon. It helped lift my spirits, especially when it's self care in lockdown.
Date published: 2021-02-04
Rated 5 out of
Lots of volume
This certainly created a lot of volume. I will preface that by saying I already have very thick, voluminous hair. I tend to purchase shampoos/conditioners which tame my hair, not encourage its unruliness! However, I received a free sample of this in my last GWP. So I thought I'd give it a go. The shampoo smells lovely. It lathers very well. My hair felt very clean afterwards. I only used the conditioner from this range to get the full effect, and I will say, my hair is very, very bouncy and big today. I don't think this shampoo was made for me, as I am not seeking more volume or thickness. However, I do think I would purchase this as a clarifying shampoo. My hair and scalp felt so refreshed after the wash.
Date published: 2021-01-21
Rated 4 out of
I liked this shampoo but didn’t love it, so probably one that I wouldn’t look to purchase again as there are others I want to try. I found the scent pleasant and clean smelling, it wasn’t overpowering and doesn’t linger in the hair, which for me is probably one of the reasons not to repurchase just yet, I prefer my shampoos to be more immersive and I found this just a little too light and fresh, a lot of people will love this though. It did a good job of cleaning my hair and you don’t need a lot but I always do a two wash cleanse. My hair did feel a little dry once rinsed compared to my normal shampoo but nothing the conditioner didn’t sort.
Date published: 2021-01-03