UK200023390

Virtue

Smooth Shampoo

240ML

€ 43,00
  • In Stock

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Worth 43 NDULGE points

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NDULGE
Worth 43 NDULGE points

Sign up to our complimentary loyalty programme, NDULGE and make shopping with us even more rewarding.

  • Earn 1 point for every €1.15 you spend
  • For every 100 points earned, receive a €11.50 reward to spend on your next purchase (in-store and online)
  • As part of our community you’ll enjoy exclusive privileges such as a birthday gift every year and event invitations. Plus, enjoy unlimited double points in your first month.

Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.

This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.

To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.

Key Benefits

  • Designed for medium to thick hair
  • Safe to use on colour-treated hair
  • Enriched with fragrant elements of lavender and mint
  • Free from phthalates, parabens and sulphates
  • Cruelty-free product

SKU# UK200023390

AQUA (WATER, EAU), SODIUM LAUROYL METHYL ISETHIONATE, SODIUM LAUROYL GLYCINATE, GLYCERIN, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, GLYCOL DISTEARATE, COCAMIDE MIPA, PARFUM (FRAGRANCE), ALPHA KERATIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, ASIATICOSIDE, MADECASSOSIDE, CAPRYLYL GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, SODIUM CHLORIDE, AMODIMETHICONE, PEG-120 METHYL GLUCOSE DIOLEATE, HYDROXYETHYLCELLULOSE, COCONUT ACID, ETHYLHEXYLGLYCERIN, CELLUOSE, ACRYLATES COPOLYMER-4, CITRIC ACID, C11-15 PARETH-7, SODIUM HYDROXIDE, TRIDECETH-12, LAURETH-9, LACTIC ACID, SORBIC ACID, DISODIUM EDTA, SODIUM ACETATE, PHENOXYETHANOL, LIMONENE, LINALOOL
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

EU TRACKED DELIVERY €5
Free when you spend €50
Receive your order in 5-7 working days* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

EU EXPRESS DELIVERY €9
Free when you spend €120
Receive your order in 1-2 working days

Our EU Promise:
We pay all taxes and duties on orders to the EU (excluding Spain). Or receive your order for free. Find out more here

We ship worldwide! Find out more about our shipping options on our delivery page.

This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.

Reviews

Rated 5 out of 5 by from Great combo smooth. Shampoo and conditioner I am a convert: I know, it is pricey, but the result! My hair is thin, but not greasy, and treated with highlights. Now it looks shiny and feels full and extremely clean. To be honest I was not expecting such a great result. I will purchase again for sure.
Date published: 2021-02-07
Rated 5 out of 5 by from Good for fine hair I have medium length, fine hair that gets oily or weighed down easily. I used the full shampoo and conditioner together. Both worked well and keeping my hair clean and light but they weren't stripping and didn't make my hair frizzy or knotted when using.
Date published: 2020-12-02
Rated 4 out of 5 by from Beautiful shampoo A beautiful shampoo that would get five stars if it wasn’t so expensive! Price aside it is a lovely product especially teamed up with the smooth conditioner. It has a gorgeous smell and leaves my hair soft and smooth. I wanted to try the smaller size before investing in the bigger size and wish I’d just gone bigger to start with.
Date published: 2020-10-25
Rated 5 out of 5 by from The best smoothing shampoo ever! I'm an instant convert. From the very first use my hair was smoother, silkier, shinier than with any other shampoo I have ever tried. Other smoothing shampoos I've tried have left my hair feeling heavy as if a residue of product remains despite copious rinsing but my hair feels great - really clean and light as if I've just had a great blow dry. I have coloured and heat treated my hair for years and it tends towards slight frizziness - not any more. It's worth every penny and will definitely be a repeat purchase for me.
Date published: 2020-03-02
Rated 5 out of 5 by from Expert haircare, expect the best ! I have now been using this shampoo along with the conditioner for around a year. I religiously buy this product even though the price is high, it delivers sublime results. My hair is naturally frizzy and wavy, when I use this shampoo along with the conditioner, the next morning the hair sits beautifully. There is no frizz present and the waves go to a lovely natural curl. The shampoo is lovely to use, it has no harsh clean feel to your hair, it feels nourished and clean.
Date published: 2020-02-26
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