Smooth Shampoo by Virtue
Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.
This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.
To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.
Virtue Smooth Shampoo is a multi-function haircare product that has been developed to cleanse, soothe, hydrate and control dry and frizzy locks.
- Designed for medium to thick hair
- Safe to use on colour-treated hair
- Enriched with fragrant elements of lavender and mint
- Free from phthalates, parabens and sulphates
- Cruelty-free product
AQUA (WATER, EAU), SODIUM LAUROYL METHYL ISETHIONATE, SODIUM LAUROYL GLYCINATE, GLYCERIN, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, GLYCOL DISTEARATE, COCAMIDE MIPA, PARFUM (FRAGRANCE), ALPHA KERATIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, ASIATICOSIDE, MADECASSOSIDE, CAPRYLYL GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, SODIUM CHLORIDE, AMODIMETHICONE, PEG-120 METHYL GLUCOSE DIOLEATE, HYDROXYETHYLCELLULOSE, COCONUT ACID, ETHYLHEXYLGLYCERIN, CELLUOSE, ACRYLATES COPOLYMER-4, CITRIC ACID, C11-15 PARETH-7, SODIUM HYDROXIDE, TRIDECETH-12, LAURETH-9, LACTIC ACID, SORBIC ACID, DISODIUM EDTA, SODIUM ACETATE, PHENOXYETHANOL, LIMONENE, LINALOOL
How to Apply
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Free when you spend €50
Receive your order in 5-7 working days* (Please note, during Sale periods and promotional offers this may take up to 7 working days).
Delivered instantly by email, Free Delivery
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.
*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.
This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
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What other customers think
Smooth Shampoo is rated
Rated 5 out of
Great combo smooth. Shampoo and conditioner
I am a convert: I know, it is pricey, but the result! My hair is thin, but not greasy, and treated with highlights. Now it looks shiny and feels full and extremely clean. To be honest I was not expecting such a great result. I will purchase again for sure.
Date published: 2021-02-07
Rated 5 out of
Good for fine hair
I have medium length, fine hair that gets oily or weighed down easily.
I used the full shampoo and conditioner together. Both worked well and keeping my hair clean and light but they weren't stripping and didn't make my hair frizzy or knotted when using.
Date published: 2020-12-02
Rated 4 out of
A beautiful shampoo that would get five stars if it wasn’t so expensive! Price aside it is a lovely product especially teamed up with the smooth conditioner. It has a gorgeous smell and leaves my hair soft and smooth. I wanted to try the smaller size before investing in the bigger size and wish I’d just gone bigger to start with.
Date published: 2020-10-25
Rated 5 out of
The best smoothing shampoo ever!
I'm an instant convert. From the very first use my hair was smoother, silkier, shinier than with any other shampoo I have ever tried. Other smoothing shampoos I've tried have left my hair feeling heavy as if a residue of product remains despite copious rinsing but my hair feels great - really clean and light as if I've just had a great blow dry. I have coloured and heat treated my hair for years and it tends towards slight frizziness - not any more. It's worth every penny and will definitely be a repeat purchase for me.
Date published: 2020-03-02
Rated 5 out of
Expert haircare, expect the best !
I have now been using this shampoo along with the conditioner for around a year.
I religiously buy this product even though the price is high, it delivers sublime results.
My hair is naturally frizzy and wavy, when I use this shampoo along with the conditioner, the next morning the hair sits beautifully.
There is no frizz present and the waves go to a lovely natural curl.
The shampoo is lovely to use, it has no harsh clean feel to your hair, it feels nourished and clean.
Date published: 2020-02-26