About Phlur
Phlur was first founded back in 2015 in Austin, Texas and relaunched in 2021, with stylist and digital creator Chriselle Lim at the forefront. Inspired by different experiences and core memories, Phlur is all about fragrance layering rather than finding a signature perfume. Whether you like woody, musky, floral, fruity or vanilla perfumes, there is a Phlur perfume to match your mood. From carefully thought-through packaging to the way ingredients are sourced, the next-gen fragrance brand puts sustainability and transparency at the forefront of its philosophy.
Who is it For
Phlur perfumes are for those who like to change up their scent every day based on their mood. The brand wants you to explore different types of scents and find your favourite. Additionally, if you’re partial to a gourmand fragrance, Phlur should be your go-to brand (particularly Vanilla Skin Body Mist and Strawberry Letter).
Why Space NK Loves
We love that Phlur is an ever-evolving brand, always creating new scents, bodycare and candles to cater to everyone. You’ve probably seen the viral Missing Person skin scent pop up on your social feed – trust us, to try it is to love it. For a fresh and woody feeling, there’s Father Figure. If you’re a fan or curious to try the brand’s bestsellers, the gift-worthy Phlur Discovery Set won’t disappoint.
Your Questions, Answered
As well as being able to shop Phlur online from our Space NK site, you’ll find Phlur perfumes, body mists and bodycare are available in selected Space NK stores across the UK and on our app.
Phlur Missing Person has been one of the brand’s bestselling perfumes with its delicate skin musk, orange blossom, jasmine and blonde wood accords. Other favourites include Soft Spot and Father Figure, as well as the irresistible Vanilla Skin Body Mist.
Phlur perfumes have a higher concentration of fragrance oils so tend to last longer than the brand's body mists. You can combine your Phlur body mists and perfumes though. Try layering different scents to create your own unique fragrance or pair Vanilla Skin Body Mist with Vanilla Skin Eau de Parfum for a long-lasting scent.
Ultimately it depends on the perfume’s notes and your own skin’s chemistry. However, don’t be surprised if you find your clothes still smell of your favourite Phlur body mist days after spritzing it!
Yes, Phlur is Leaping Bunny certified and 100% vegan and cruelty-free, relying on both botanical and synthetic ingredients to create all of its products.


