Perfect pairing



Bright Blonde Essential Priming Serum


AU$ 62.50
Select Size
  • In Stock

Join the waitlist
Worth 40 NDULGE points.

Sign up to our complimentary loyalty programme, NDULGE and make shopping with us even more rewarding.

  • Earn 1 point for every £1 you spend
  • For every 100 points earned, receive a £5 reward to spend on your next purchase (in-store and online)
  • As part of our community you’ll enjoy exclusive privileges such as a birthday gift every year and event invitations. Plus, enjoy unlimited double points in your first month.

Take this essential first step when caring for blonde hair by using the Oribe Bright Blonde Essential Priming Serum, a protective treatment that helps brighten, nourish and hydrate.

Powered by the protective Oribe Signature Complex, the Oribe Bright Blonde Essential Priming Serum includes hydrating sodium hyaluronate and flower and fruit extracts. It works to nourish damaged hair while helping to boost elasticity and shine.

With a brightening complex of lemon, chamomile and ginger root extracts to help optimise tonality, shade and luminosity, the serum also contains violet and reflective pearl pigments. It can help remove brassiness, working to leave hair with a beautiful luminescent shine.

Key Benefits

  • Provides heat protection up to 450°F
  • Helps strengthen and repair brittle or over-processed hair
  • Softens, hydrates and nourishes
  • Protects against photo-ageing, oxidative stress and deterioration of keratin
  • Helps stop brassiness

SKU# UK300056925

Work through damp hair before styling to protect, tone and hydrate.

Our Warehouse will be temporarily closed from 29th-31st March for inventory. During this time our delivery times will be up to three working days longer than normal. We recommend placing an order before Wednesday to avoid any delays.

We fulfil internationally using our shipping partner Global-E, for information on the delivery and returns methods they provide in your shipping destination please click here for shipping or here for returns.

Built upon a creative heritage of fashion, hairstyling and artistry, this high-end collection features exclusive, artisanal blends of the finest formulations for glamorous globetrotters and the hair-obsessed.


33 Reviews


Summary of Customer Ratings & Reviews


Location: Weybridge

Reviews: 46

Age: 45+

What is your hair length?: Medium

Hair Type:: Fine

March 13 2023


I bought this product after receiving a sample as I was pleased with the colour it left my hair. However, this doesn't seem to have happened again - it was a lovely silver grey colour when I used the sample. I also had a couple of issues as it looks like you would spray it on your hair and I stained my clothes with it by not paying attention - it went everywhere! I won't buy again.


Location: UK

Reviews: 13

Age: 30-45

What is your hair length?: Long

Hair Type:: Coloured

Best Use: Heat / Uv Protection

Recommends this product: Yes

November 23 2022

Nice product

I first received a sample of this and went on to buy a full size. It’s a nice serum to use which provides heat protection and some slightly help in reducing brassiness (although I would say this is minimal). I use it primarily for heat protection purposes and for some additional smoothing of my hair, but the colour suits my very light blonde hair. I just use a couple of pumps of product. Initially was using more but found that this made my hair greasy more quickly. Overall, would recommend if you want a nice lux addition to hair regime, but probably not a necessity.


Location: Melbourne

Reviews: 1

Age: 45+

Gender: Female

What is your hair length?: Medium

Hair Type:: Thick

February 28 2022


I received this as a sample and so only really got one use out of it. What I did like was that it made my hair really soft, silky and manageable. I am a natural blonde with help from foils but I really did not notice any difference to the colour or brightness of my hair. This may be more noticeable with more regular use.


Location: Oxford

Reviews: 1

Age: 45+

Gender: Female

What is your hair length?: Short

Recommends this product: Yes

February 15 2022

Surprisingly effective

Wow! I love my gray hair but it has been looking coarse recently so I tried a small amount of this serum from a sample that came with an order and can’t believe how silky smooth my hair is I keep looking at it in the mirror. Just a small amount worked through with my fingers before blowdrying makes it easy and convenient to use. Love it.


Location: London

Reviews: 1

Age: 30-45

Gender: Female

What is your hair length?: Medium

Hair Type:: Coloured

Recommends this product: Yes

February 14 2022


Liked this sample I received was intimidated at first when I saw the colour however makes my hair shiny and a nice cool tone. When blow drying made it silky and extra added bonus is heat protector would recommend and buy full size. Space n k have a good selection of testers and is an added benefit of buying from here

1 - 5 of 33 Reviews
No reviews