Serums Page 11
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Serums are the most personal step of your skincare routine. Packed with targeted actives to address a range of concerns - whether it's vitamin C to brighten dull skin, hyaluronic acid to combat dryness, or retinol to soften fine lines and wrinkles - the best serums let you tailor your routine to your skin’s unique needs. Explore our curated selection, featuring top brands like The Ordinary, Medik8, Dermalogica and more, to find your perfect match.
Your questions, Answered
It depends on your skin type and individual skin goals. If you have oily, acne-prone skin, look for a salicylic acid serum to reduce inflammation and excess oil, and loosen clogged pores. If you have dry skin, try a hydrating hyaluronic acid serum to draw moisture into the skin. For those with rosacea or sensitive skin, an azelaic acid serum will effectively soothe irritation and reduce redness over time. If you're looking to support or repair your skin barrier, try a hydrating barrier serum, like The INKEY List's.
Apply serum after cleansing for the best results. Dispense a pea-sized amount onto your fingertips and lightly press onto your skin until fully absorbed. A hydrating serum can be applied to slightly damp skin to boost absorption, while a retinol serum should be applied to completely dry skin to minimise irritation.
As a general rule, serums should be applied from thinnest to thickest. Begin with water-based serums like hyaluronic acid and niacinamide, then finish with thicker formulas such as retinol or azelaic acid. For a more detailed guide, check out our blog where we explain exactly how to layer serums.
Common serum ingredients include vitamin C for brightening and antioxidant protection (we love Dr Sam’s Flawless Vitamin C NAD+ Serum), retinol to target fine lines and uneven texture (try Medik8 Crystal Retinal 3), hyaluronic acid for hydration (hello, Naturium Quadruple Hyaluronic Acid Serum 5%), niacinamide to support your skin barrier and improve the look of pores (The Ordinary Niacinamide 10% + Zinc 1% is a great choice), and peptides to support firmer-looking skin (Medik8 Liquid Peptides Advanced MP is a fan-favourite.
