Hourglass
Hourglass is one of the most innovative and sought-after cruelty-free makeup brands.
Hourglass is one of the most innovative and sought-after cruelty-free makeup brands. Fully vegan since 2020, Hourglass champions cutting-edge formulas to create a collection of luxurious makeup as well as skincare. From iconic complexion palettes such as the Ambient Lighting Palette to the bestselling Hourglass concealer and must-try skin tint, you’ll find radiant, transformative colours and textures you can’t wait to apply.
About Hourglass
Launched in 2004 by beauty industry veteran Carisa Janes and completely vegan since December 2020, Hourglass Cosmetics has always championed a commitment to animal welfare without compromising on the performance of its products. Hourglass believes that integrity and beauty should be synonymous, which is why the vegan, cruelty-free brand donates 1% of its annual profits from its website to the Nonhuman Rights Project.
Who is Hourglass For
Hourglass Cosmetics is for the luxury beauty lovers out there who desire high-performance products that tick the vegan and cruelty-free boxes too. It’s not just the quality formulas that draw in a crowd, but also the brand’s commitment to collectors’ worthy packaging.
Why SpaceNK Loves Hourglass
Hourglass’ innovative and pioneering spirit translates into a wide array of products and first-class formulas – many of which are famous for their light-reflecting, skin-blurring effect. For seamless, second-skin coverage, the Hourglass Vanish Foundation Stick and Hourglass concealer are absolute must-tries. Hourglass’ Unlocked Instant Extensions Mascara and Caution Extreme Lash Mascara are consistent bestsellers, as is the viral Hourglass Glossy Balm. We also love Unlocked™ Satin Crème Lipstick, a vegan red lipstick that uses a patent-pending replacement for carmine.
Your Questions, Answered
Yes! Hourglass makeup and skincare products are cruelty-free. Hourglass became a fully vegan luxury beauty brand in 2020. Its striking Red 0 Lipstick marked an industry first as a vegan replacement for carmine.
For a seamless, luminous finish, try the Ambient Lighting Palettes (available in three shades). The Ambient Lighting Blush and Bronzer are a must for warmth, glow and dimension – and don’t underestimate the brightening powers of Hourglass’ much-loved concealer. The secret behind Hourglass’ powder and complexion products is the innovative Photoluminescent Technology, which helps to filter out harsh light and provide a soft-focus glow.
One key starting point for finding your foundation shade is to determine whether you have a cool (pink, red or bluish hue), warm (golden, yellow or peachy hue) or neutral (both cool and warm hues) undertone. Additionally, consider your skin type and the level of coverage you desire. We have a ‘Find your shade’ online tool, and you can always head into one of our Space NK stores to ask our expert beauty advisors for help! Hourglass’ Vanish Foundation Stick and Ambient Glow Foundation both come in 32 shades, and the bestselling Hydrating Skin Tint comes in 18 shades.
Innovation lies at the heart of Hourglass’ formulas – and the luxurious packaging is the finishing touch to make this brand even more covetable. Hourglass’ limited-edition Christmas palettes feature striking designs created by artists and illustrators – making them works of art in their own right.
You’ll find many Hourglass products are free of ingredients that may cause sensitivity, such as parabens, phthalates, sulphates, synthetic dyes, GMOs, Triclosan, nanoparticles and synthetic fragrances. Therefore, Hourglass could be suitable for sensitive skin types. However, when possible, we recommend doing a patch test.
