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Virtue

Full Shampoo

Details
240ml | SKU# MUK200023386
£14 - £36
Select Styles for Availability
Full Shampoo is rated 4.0 out of 5 by 5.
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Description

Reveal a refreshed and weightless mane of hair with the Virtue Full Shampoo, a deep cleansing haircare solution to the problem of flat locks.

Hair that lacks body and volume can be quickly rejuvenated with this clarifying formula. Featuring a zesty citrus fragrance rich in spearmint and lemon, it gets to work lifting away dirt and impurities to leave locks suppler and shinier.

Virtue Full Shampoo contains Alpha Keratin 60ku™, a protein known for its restorative properties. Working in the same way as naturally occurring keratin, it binds to frayed strands of hair and helps to repair damage caused by dryness or heat styling. The formula also contains biotin for added lustre as well as hydrolysed quinoa, which delivers moisture-retaining properties.

Virtue Full Shampoo has been formulated to lift away impurities and excess styling products that could weigh down hair, leaving a fuller result.
Key Benefits:
  • Helps create more body and volume
  • Only a small amount required for a thorough cleanse
  • Safe for colour treated hair
  • A cruelty-free product
  • Free from sulphates, parabens, dyes and phthalates
Ingredients
AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, COCAMIDE MIPA, ALPHA KERATIN, PANTHENOL, CENTELLA ASIATICA MERISTEM CELL CULTURE, HYDROLYZED ADANSONIA DIGITATA SEED OIL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, COCONUT ACID, PEG-200 HYDROGENATED GLYCERYL PALMATE, SODIUM CHLORIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, PEG-7 GLYCERYL COCOATE, ETHYLHEXYLGLYCERIN, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, XANTHAN GUM, PARFUM (FRAGRANCE), PROPANEDIOL, PHENOXYETHANOL, CHLORPHENESIN, DISODIUM EDTA, CITRIC ACID, SODIUM BENZOATE, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM HYDROXIDE.
How to Apply
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Delivery

STANDARD DELIVERY £4
Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

NEXT DAY DELIVERY £6
Free on all orders over £70*
Order before 5pm, and receive your order the next working day.**

NEXT DAY PLUS DELIVERY £8
Order before 5pm, and receive your order on the morning of the next working day.**

SAME DAY DELIVERY £12
Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

SATURDAY MORNING DELIVERY £12
Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

FREE CLICK & COLLECT
Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

E-GIFT CARDS
Delivered instantly by email, Free Delivery

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Virtue
This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
What other customers think
Full Shampoo is rated 4.0 out of 5 by 5.
Rated 5 out of 5 by from Volume and repair I bought this shampoo for my fine and thin hair...I really like it...the first time I use it did not notice much but with continued use my hair is left with volume, feels stronger and feels and looks beautiful and healthy. Also the scent is so nice and uplifting.
Date published: 2019-04-12
Rated 5 out of 5 by from Makes a deal I've got a mini version of this shampoo as a gift for purchase and  i took it to use during my vacations near the sea. It has pleasant light smell, makes a plenty of foam and cleans my hair well. Despite of salt water and bright sun my hair was glossy and volume after using this shampoo and i didn't loose my hair as usial because of damaging after coming back. Recommend.
Date published: 2019-03-16
Rated 1 out of 5 by from Leaves hair flat and dull Horrible shampoo. It leaves your hair flat and dull. After washing it and drying it looks flat and lifeless and your hair feels as if it hasn't been rinsed. A very expensive mistake. I have nothing more to say about it except when writing this review it said that I was 68 characters too short!
Date published: 2019-03-02
Rated 5 out of 5 by from excellent volumising shampoo My hair is very fine, and the Virtue Full shampoo has definitely helped to increase the volume to my dull, brittle, fine hair. I have used this alongside the Virtue conditioner, and it helped cleanse my hair effectively, and also bring a lot of volume.
Date published: 2019-02-28
Rated 4 out of 5 by from Boosted Fine Hair Have used this shampoo alongside the Full conditioner a couple of times now and it does visibly add a lovely, bouncy volume to my fine hair. More so than other volume shampoos I've tried. It lasted well the first day, but by the second my hair was looking a tad weighed down. As my hair is thinner and finer, this usually happens with volumising products, so nothing unusual here. Overall it lathers well, washes out easily, and leaves your hair in lovely condition. Would strongly consider repurchasing.
Date published: 2019-02-04
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