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Virtue

Smooth Shampoo

Details
240ml | SKU# MUK200023390
£14 - £36
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Smooth Shampoo is rated 4.4 out of 5 by 7.
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Description

Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.

This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.

To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.

Virtue Smooth Shampoo is a multi-function haircare product that has been developed to cleanse, soothe, hydrate and control dry and frizzy locks.
Key Benefits:
  • Designed for medium to thick hair
  • Safe to use on colour-treated hair
  • Enriched with fragrant elements of lavender and mint
  • Free from phthalates, parabens and sulphates
  • Cruelty-free product
Ingredients
AQUA (WATER, EAU), SODIUM LAUROYL METHYL ISETHIONATE, SODIUM LAUROYL GLYCINATE, GLYCERIN, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, GLYCOL DISTEARATE, COCAMIDE MIPA, PARFUM (FRAGRANCE), ALPHA KERATIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, ASIATICOSIDE, MADECASSOSIDE, CAPRYLYL GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, SODIUM CHLORIDE, AMODIMETHICONE, PEG-120 METHYL GLUCOSE DIOLEATE, HYDROXYETHYLCELLULOSE, COCONUT ACID, ETHYLHEXYLGLYCERIN, CELLUOSE, ACRYLATES COPOLYMER-4, CITRIC ACID, C11-15 PARETH-7, SODIUM HYDROXIDE, TRIDECETH-12, LAURETH-9, LACTIC ACID, SORBIC ACID, DISODIUM EDTA, SODIUM ACETATE, PHENOXYETHANOL, LIMONENE, LINALOOL
How to Apply
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Delivery

STANDARD DELIVERY £4
Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

NEXT DAY DELIVERY £6
Free on all orders over £70*
Order before 5pm, and receive your order the next working day.**

NEXT DAY PLUS DELIVERY £8
Order before 5pm, and receive your order on the morning of the next working day.**

SAME DAY DELIVERY £12
Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

SATURDAY MORNING DELIVERY £12
Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

FREE CLICK & COLLECT
Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

E-GIFT CARDS
Delivered instantly by email, Free Delivery

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Virtue
This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
What other customers think
Smooth Shampoo is rated 4.4 out of 5 by 7.
Rated 5 out of 5 by from Smooth curls This does exactly as promised, I have liked all of Virtue's range so far. As with all keratin shampoos make sure that you don't overuse. My hairdresser said my hair felt stronger but quite dry so I alternate it with a moisturising one. I don't know how keratin is "ethically sourced" but probably under the same regulations as real hair extensions. This shampoo works for me and helps cut down on frizz, I would recommend for curls and waves.
Date published: 2019-06-08
Rated 4 out of 5 by from Interesting I got this as a sample. I use the Aveda shampoo Cherry blossom and I am now running out so due for another shampoo. I would not maybe buy the Aveda agin simple because I think you need to use lots of it and it runs out quickly and there isnt much fluff created. However I was pleasantly suprised with this - you only need to use a very small amount and it rubs in so well. The smell is great. It really smoothes your hair you notice after drying. Now my only put off point is its quite expensive alot more than my existing Aveda but I am trying to convince myself if you end up using less of it then it will last longer hopefully but only time will tell
Date published: 2019-06-05
Rated 5 out of 5 by from Helps tame unruly hair! I’ve been looking for a new shampoo and this one is great! I have very long, thick wavy hair and use heat on several times a week, this keeps it soft and hydrated, especially with the heat and colour, and find it really does help tame my hair. I’ve also branched our and got their conditioner (recovery) and hair treatment!
Date published: 2019-05-12
Rated 2 out of 5 by from Average shampoo I was testing out this shampoo as I was looking for a hydrating shampoo that reduces frizz. While it did leave my hair nice and soft, I didn’t find that it did much in reducing frizz but what was worst is that it caused a lot of dandruff in my hair. Overall I would not recommend this shampoo.
Date published: 2019-05-11
Rated 5 out of 5 by from Best shampoo in this range Have tried all three of the regular shampoos in this range and this is the best in my opinion for drier hair types. It replenishes hair leaving it clean and soft. I do recommend the matching conditioner Both products really do smooth and detangle giving sleek swishy free free hair
Date published: 2019-04-23
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