Color Wow

Root Cover Up by Color Wow

SKU# MUK200013426
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Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Colour Wow’s Root Cover Up is a lightweight, mineral-rich powder that provides an innovative solution to the problem of root regrowth and emerging greys.
Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above


Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £70*
Order before 1pm, and receive your order the next working day.**

Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

Delivered instantly by email, Free Delivery

If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
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What other customers think
Root Cover Up is rated 4.2 out of 5 by 115.
Rated 4 out of 5 by from Did a good job Well what can I say, this was my saviour during lockdown with all that time not being able to get my colour done at the salon. I dare say there are a few brave people out there who attempted a permanent home DIY colour, but for me this was a safe option as it is a wash out product. It did a good job of colouring the greys and was pretty foolproof and easy to use. Perfect for when you needed to look polished on a business zoom call
Date published: 2020-07-29
Rated 5 out of 5 by from Great product This product is so great for covering up greys - but in my case I have suffered from hair loss due to weight loss and this product has allowed me to actually fill in the gaps that appear when my hair is in a ponytail and around my hair line. High recommend
Date published: 2020-07-13
Rated 5 out of 5 by from Lockdown locks Stoofer689 ★★★★★4 out of 5 stars. Stoofer689 Due to lockdown I revisited this product and dug it out for what seems like an endless stream of video meetings. I've light brown /chestnut hair and have white rather than grey hairs around my hairline and temples. I've previously given this product 4 stars as thought the sprays gave better coverage however I'm upping this product to 5 stars. Having had more opportunity to use/apply it during lockdown I feel it actually gives a more subtle coverage with some whites fully covered or looking more like toned down highlights - which gives a very natural result.
Date published: 2020-06-28
Rated 5 out of 5 by from Great product Have used the light brown for a long time and it’s the easiest and most effective product I’ve found to cover my grey roots between appointments. More recently in lockdown I purchased this blonde to try to blend in my blonde highlights. I wanted to get dark blonde , but they seems impossible to get in these difficult times. Needn’t have worried , Read more about review stating Great resultsit seems I can blend the two together (light brown and blonde) for my highlighted sections. It stays put until the next wash and although expensive I think this is the best product around Love it !
Date published: 2020-06-26
Rated 5 out of 5 by from I love this I have dark brown roots and balayage light hair. During lockdown I have had to heavily rely on this product to conceal and cover my grey hairs plus hairline. It really does cover the greys...and it only comes off when you wash your hair. I would warn that if you pulled clothes over your head after use - then if you are not careful you can stain the clothes with a mark (this is easily washed off). I cant rate this hair concealer enough... I have tried sprays but you don't get a neat concise finish.
Date published: 2020-06-24
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