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Bumble and Bumble

Full Potential Shampoo

250ml | SKU# US300025307

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Enhance the hair’s strength, volume and health with Bumble and Bumble Full Potential Shampoo, a nourishing shampoo enriched with soothing menthol, energising creatine and protective UV absorbers.

deal for fine to thick, and straight to curly tresses this shampoo helps to reduce breakages and improve hair and scalp health over time. Aiding locks that are prone to thinning and damage, it gently exfoliates to remove build-up and clear pores, while helping protect against the sun’s harmful rays. .

Bumble and Bumble Full Potential Shampoo is made without parabens, formaldehyde, phthalates and mineral oils. Its gentle formula is cruelty-free and never tested on animals and should be used regularly as part of the intensive Full Potential regimen.

Strengthen, protect and nourish hair with Bumble and Bumble Full Potential Shampoo, an exfoliating shampoo that contributes towards volume, shine and health.
Key Benefits:
  • Strengthening shampoo for hair that’s prone to thinning and breakage
  • Enriched with menthol, creatine and UV absorbers Contributes towards strength, body and shine, and a healthier scalp Exfoliates to remove damaging build-up Helps to reduce breakage with repeated use
  • Never tested on animals Formulated without parabens or phthalates
How to Apply
Massage into scalp and hair, lather well and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.

Use daily.


Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £70*
Order before 1pm, and receive your order the next working day.**

Order before 1pm, and receive your order on the morning of the next working day.**

Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

Order before 1pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

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If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

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What other customers think
Full Potential Shampoo is rated 4.3 out of 5 by 10.
Rated 4 out of 5 by from Strong fragrance First of all, I lobe how this shampoo leaves my scalp feeling fresh due to the mint in the ingredients. Also, a small amount goes a long way. However, the smell of the perfume is quite strong, just like the conditioner. I did not like the smell so it was quite a bad experience at first, but as I get used to it, I feel that it is okay now. If you like the smell, then it is great as it does linger for quite awhile.
Date published: 2020-07-03
Rated 4 out of 5 by from Exfoliates the scalp and doesn’t strip hair of moisture I’ve often found that shampoos that exfoliate the scalp strip hair of moisture, but I’d say this is a good quality all round shampoo. I’ve definitely seen the exfoliating affect on my scalp, and I get light weight moisture I’m looking for. Very happy with my purchase.
Date published: 2019-12-08
Rated 4 out of 5 by from Nice shampoo This is a nice shampoo, my hair felt great and fresh afterwards, and was shiny etc. It has a lovely smell and gives a really enjoyable tingly sensation on the scalp. I can't really speak to how effective it was in terms of the Full Potential claims as I didn't use it consistently/for a long period of time but my hair felt strong after washing. I did also use the Full Potential conditioner with it.
Date published: 2019-01-18
Rated 5 out of 5 by from smells great i bought this a couple of months ago as an alternative to a leading/popular mens hair regrowth shampoo. I have been really happy with the results of the shampoo - i dont have any more hair, but then i dont have any less! also it has a great smell and seems more natural than the leading brand
Date published: 2019-01-11
Rated 5 out of 5 by from I'm getting compliments on my hair for the 1st time! I'd recommend any biotin containing shampoo if your hair is not as luscious as it used to be like mine has felt since turning thirty. However, this is the first time I've been complimented on my hair when it's in its natural "wash and go" state. I used this in rotation with other shampoos so using it once a week.
Date published: 2018-11-22
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