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Virtue

Full Shampoo

Details
240ml | SKU# MUK200023386
£14.00 - £36.00
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Description

Reveal a refreshed and weightless mane of hair with the Virtue Full Shampoo, a deep cleansing haircare solution to the problem of flat locks.

Hair that lacks body and volume can be quickly rejuvenated with this clarifying formula. Featuring a zesty citrus fragrance rich in spearmint and lemon, it gets to work lifting away dirt and impurities to leave locks suppler and shinier.

Virtue Full Shampoo contains Alpha Keratin 60ku™, a protein known for its restorative properties. Working in the same way as naturally occurring keratin, it binds to frayed strands of hair and helps to repair damage caused by dryness or heat styling. The formula also contains biotin for added lustre as well as hydrolysed quinoa, which delivers moisture-retaining properties.

Virtue Full Shampoo has been formulated to lift away impurities and excess styling products that could weigh down hair, leaving a fuller result.
Key Benefits:
  • Helps create more body and volume
  • Only a small amount required for a thorough cleanse
  • Safe for colour treated hair
  • A cruelty-free product
  • Free from sulphates, parabens, dyes and phthalates
Ingredients
AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, COCAMIDE MIPA, ALPHA KERATIN, PANTHENOL, CENTELLA ASIATICA MERISTEM CELL CULTURE, HYDROLYZED ADANSONIA DIGITATA SEED OIL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, COCONUT ACID, PEG-200 HYDROGENATED GLYCERYL PALMATE, SODIUM CHLORIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, PEG-7 GLYCERYL COCOATE, ETHYLHEXYLGLYCERIN, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, XANTHAN GUM, PARFUM (FRAGRANCE), PROPANEDIOL, PHENOXYETHANOL, CHLORPHENESIN, DISODIUM EDTA, CITRIC ACID, SODIUM BENZOATE, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM HYDROXIDE.
How to Apply
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Delivery

STANDARD DELIVERY £4
Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

NEXT DAY DELIVERY £6
Free on all orders over £70*
Order before 5pm, and receive your order the next working day.**

NEXT DAY PLUS DELIVERY £8
Order before 5pm, and receive your order on the morning of the next working day.**

SAME DAY DELIVERY £12
Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

SATURDAY MORNING DELIVERY £12
Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

FREE CLICK & COLLECT
Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

E-GIFT CARDS
Delivered instantly by email, Free Delivery

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Virtue
This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
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What other customers think
Full Shampoo is rated 4.2 out of 5 by 11.
Rated 4 out of 5 by from Nice alternative I bought this in my everlasting quest for my perfect haircare. I enjoy using t and will continue to do so, whether it’s good enough to purchase the full size I’m not sure. I very rarely do it more than once and although I like it it’s not as good as I’d hoped, given the hype, jury’s still out unfortunately.
Date published: 2020-01-27
Rated 5 out of 5 by from Coconut richious I received this as a sample. It smells divine like washing your hair in a coconut forest! I have thin fine post menopausal hair and I found this shampoo gave my hair volume and feels luxurious and full. I haven't a clue if it repairs my split ends as the sample it too small for additional washes.
Date published: 2020-01-22
Rated 4 out of 5 by from Glossy and fresh I received a sample to try and so far so good. The other reviews say you don’t need much but I have a lot of hair and it took quite a bit to lather up. In conjunction with the conditioner I was really impressed, my hair seemed less frizzy, easier to style and really shiny. Not sure I could justify the cost of a full bottle but maybe as a treat..
Date published: 2020-01-20
Rated 5 out of 5 by from Fabulous volume I have tried everything there is and if you really do crave volume then this is the Shampoo for you. Try it with the conditioner and it really does work. Your hair will feel so luxurious when you stroke it with your hands and it definitely feels like there is a lot more hair after using this for a few months now.
Date published: 2019-12-20
Rated 4 out of 5 by from Its a true volumising shampoo A good shampoo Good volume given when using it and it lathers well lifting hair at the roots and all over volume. Hair feels fresh and revitalised after using the shampoo and its a great brand as they use good ingredients and have good results too..
Date published: 2019-09-27
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