Virtue

Full Shampoo by Virtue

Details
240ml | SKU# MUK200023386
£14.00 - £36.00
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Description

Reveal a refreshed and weightless mane of hair with the Virtue Full Shampoo, a deep cleansing haircare solution to the problem of flat locks.

Hair that lacks body and volume can be quickly rejuvenated with this clarifying formula. Featuring a zesty citrus fragrance rich in spearmint and lemon, it gets to work lifting away dirt and impurities to leave locks suppler and shinier.

Virtue Full Shampoo contains Alpha Keratin 60ku™, a protein known for its restorative properties. Working in the same way as naturally occurring keratin, it binds to frayed strands of hair and helps to repair damage caused by dryness or heat styling. The formula also contains biotin for added lustre as well as hydrolysed quinoa, which delivers moisture-retaining properties.

Virtue Full Shampoo has been formulated to lift away impurities and excess styling products that could weigh down hair, leaving a fuller result.
Key Benefits:
  • Helps create more body and volume
  • Only a small amount required for a thorough cleanse
  • Safe for colour treated hair
  • A cruelty-free product
  • Free from sulphates, parabens, dyes and phthalates
Ingredients
AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, COCAMIDE MIPA, ALPHA KERATIN, PANTHENOL, CENTELLA ASIATICA MERISTEM CELL CULTURE, HYDROLYZED ADANSONIA DIGITATA SEED OIL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, COCONUT ACID, PEG-200 HYDROGENATED GLYCERYL PALMATE, SODIUM CHLORIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, PEG-7 GLYCERYL COCOATE, ETHYLHEXYLGLYCERIN, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, XANTHAN GUM, PARFUM (FRAGRANCE), PROPANEDIOL, PHENOXYETHANOL, CHLORPHENESIN, DISODIUM EDTA, CITRIC ACID, SODIUM BENZOATE, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM HYDROXIDE.
How to Apply
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Delivery

STANDARD DELIVERY £4
Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

NEXT DAY DELIVERY £6
Free on all orders over £70*
Order before 1pm, and receive your order the next working day.**

SAME DAY DELIVERY £12
Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

FREE CLICK & COLLECT
Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

E-GIFT CARDS
Delivered instantly by email, Free Delivery

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Virtue
This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
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What other customers think
Full Shampoo is rated 4.3 out of 5 by 15.
Rated 5 out of 5 by from Very volumising Was pleasantly surprised by this shampoo. I have fine hair (lots of it) and some formulas weigh it down and make it lanky. This one is creamy and delicious smelling and lathered up well. As well as being very volumising, I found it to be very smoothing too, even on air dried hair. Top marks!
Date published: 2020-09-05
Rated 5 out of 5 by from Great Volume & Shine Virtue Full Shampoo adds body and volume. The shampoo has a light citrus scent and lathers up really well, gives hair a really deep wash. Its very hydrating for a volumising shampoo, I often find them drying. My hair is left looking fuller after using with added bounce and shine. It also helps smooth out my frizz which is great as I normally find volumising shampoos increase my frizziness. This works great with the matching conditioner but mixes well with the other conditioners I use too. My hair is dyed and it is colour safe I think it helps maintain my colour. This causes no build up and over time my hair looks healthier. Its great to find a volumising shampoo that is non drying and restorative. If your hair is on the greasy side you will only need to use a very small amount. Highly recommend my hair feels silkier and really nourished, and looks really healthy.
Date published: 2020-06-12
Rated 5 out of 5 by from Gentle and effective I’ve been using this a while now, haven’t had my hair cut in three months and have zero split ends. It’s pricey, yes, but it lasts well as it really lathers well so you don’t need much. I can go two days without washing without needing dry shampoo which is unusual with my oily scalp. My hair is less frizzy when I allow it to dry naturally as well. I definitely get more volume and hair still feels nourished, unlike with some volumising products that tend to be drying.
Date published: 2020-06-04
Rated 4 out of 5 by from Larger up well and volumising I received a free sample of this product. Initially it didn’t look like it would be enough shampoo in the package as I have a lot of hair but a little went a long way. It lathered up in rich creamy texture and my hair felt very bouncy afterwards. I don’t need extra volume as I have a lot of hair so I won’t be buying this again but if you are looking for extra volume this is a good product.
Date published: 2020-04-07
Rated 4 out of 5 by from Nice alternative I bought this in my everlasting quest for my perfect haircare. I enjoy using t and will continue to do so, whether it’s good enough to purchase the full size I’m not sure. I very rarely do it more than once and although I like it it’s not as good as I’d hoped, given the hype, jury’s still out unfortunately.
Date published: 2020-01-27
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