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Virtue

Refresh Purifying Shampoo

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SKU# UK200023398
£26.00

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Description

Treat hardworking hair to a revamp with the Virtue Refresh Purifying Shampoo, a weekly haircare treatment that provides a deep-down clean.

The nourishing formula includes the brand’s special ingredient, Alpha Keratin 60ku™. Developed to repair damage, this protein replicates the natural keratin produced by the body and can provide restorative properties. Rather than weighing strands down or coating them, areas of damage are filled as the protein binds tightly to them. Once the hair is cleansed and repaired, a coconut fatty acid blend delivers a moisturising boost.

For sparkling locks that feel squeaky clean, dispense a penny-sized amount of shampoo into the palms, then create a lather with some water. Smooth the lather onto wet hair and massage thoroughly from the scalp to the root. Next, rinse and apply conditioner.

Designed for use once a week, Virtue Refresh Purifying Shampoo provides hair with a thorough clean and also delivers moisturising benefits.
Key Benefits:
  • Designed as a refreshing treatment
  • Invests lifeless hair with more bounce
  • Contains Alpha Keratin 60ku™
  • Only a small amount needed for each wash
  • Charcoal powder aids the removal of impurities
Ingredients
AQUA (WATER, EAU), SODIUM LAUROYL METHYL ISETHIONATE, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, COCAMIDE MIPA, ALPHA KERATIN, GLYCERIN, CHARCOAL POWDER, PANTHENOL, HUMULUS LUPULUS (HOPS) EXTRACT, COCAMIDOPROPYLAMINE OXIDE, UNDECETH-11, BUTYLOCTANOL, UNDECETH-5, SODIUM METHYL ISETHIONATE, COCONUT ACID, PARFUM (FRAGRANCE), LAURIC ACID, SODIUM ISETHIONATE, PEG-150 DISTEARATE, HYDROXYACETOPHENONE, PPG-26-BUTETH-26, ZINC LAURATE, SODIUM LAURATE, ETHYLHEXYLGLYCERIN, PEG-150 STEARATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, STEARIC ACID, PEG-150, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, PHENOXYETHANOL, DISODIUM EDTA, CITRIC ACID, HYDROGEN PEROXIDE, SODIUM BENZOATE, SILICONE QUATERNIUM-16, SODIUM CHLORIDE, POTASSIUM SORBATE, CINNAMAL, CITRAL, GERANIOL, HEXYL CINNAMAL, LIMONENE, LINALOOL.
How to Apply
Using a quarter-sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner.
Delivery

STANDARD DELIVERY £4
Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

NEXT DAY DELIVERY £6
Free on all orders over £70*
Order before 2pm, and receive your order the next working day.**

NEXT DAY PLUS DELIVERY £8
Order before 2pm, and receive your order on the morning of the next working day.**

SAME DAY DELIVERY £12
Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

SATURDAY MORNING DELIVERY £12
Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

FREE CLICK & COLLECT
Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

E-GIFT CARDS
Delivered instantly by email, Free Delivery

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Virtue
This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
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What other customers think
Refresh Purifying Shampoo is rated 4.6 out of 5 by 9.
Rated 4 out of 5 by from Good but... I received a sample of this shampoo and it was a big wow for me. Since then I have bought a full size bottle and although still good I do not think it is a good as I thought originally. It is nice texture, leaves your scalp clean and hair smooth but without conditioner my hair is still quite frizzy. I also have to be careful not to use too much as it may makes it greasy. Not sure if I buy it again...
Date published: 2019-12-20
Rated 3 out of 5 by from I don't get the hype I honestly don't understand why this shampoo is loved so much. I used it a couple of times and my hair came out okay, but it really wasn't anything special. I didn't notice my hair being much cleaner it is after using any other shampoo. The scent of the product is nice and it lathers well but otherwise I found it average.
Date published: 2019-09-02
Rated 5 out of 5 by from Really clean hair Received a sample and was immediately impressed by the difference in my hair after the first wash. It really does detox by removing all the residues of products, pollens, dust etc. My hair felt more alive and manageable than for ages and prompted me to think deeply about effects of too many styling aides. I have now purchased the full size and conditioner as a result.
Date published: 2019-06-19
Rated 5 out of 5 by from Great new brand I've tried a couple of products from Virtue and I have been really pleased with the results. The bottle may look small but the shampoo is so thick and luxurious that a tiny amount is all that's needed. My hair is very thick and long and usually I need to use a lot to get it to lather but with this it lathered easily. The best thing about this purifying shampoo is that unlike many others my hair doesn't feel stripped and drafter using it. Removed shine serums and hair oil build up brilliantly. Will buy again.
Date published: 2019-06-08
Rated 5 out of 5 by from Nice clean smel Leathers up really nice. You don't need that much product for a good leather. And best thing is: no itchy scalp after washing. Downside = the packaging. A very big cap. That hardly opens. The container that actually houses the product is quite firm so disposing product is quite hard
Date published: 2019-05-29
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