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Living Proof

Prime Style Extender

148ml | SKU# UK200010058

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Perfect and smooth hair strands with regular use of Prime Style Extender by Living Proof, a hair styling product that helps extend the life of hair styles meaning fewer touch-ups and longer time between shampoos.

Powered by Living Proof’s patented Healthy Hair Molecule, OFPMA, Prime Style Extender provides an optimal foundation for other products so it can be used alone or layered under other stylers. Weightlessly repelling dirt and oil, it contributes to keeping hair cleaner for longer.

Suitable for all hair types Prime Style Extender by Living Proof is silicone free and safe and formulated for colour and chemically-treated hair.

Prime Style Extender by haircare specialists Living Proof helps extend the life of any hair style so there’s more time between shampoos and less need for touch ups in between.
Key Benefits:
  • Helps extend the life of hair styles
  • Longer time between shampoos and time-consuming touch-ups
  • Provides foundation for other products
  • Can be used alone or layered under other stylers
  • Weightlessly repels dirt and oil
How to Apply
  • On clean, damp hair, generously apply Prime, coating hair from roots to ends.
  • Comb through and style as usual.
  • Prime is so perfecting is can be used alone, yet so weightless it can be used under your favorite stylers.
  • Delivery

    Free on all orders, over £40
    Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

    Free on all orders over £70*
    Order before 5pm, and receive your order the next working day.**

    Order before 5pm, and receive your order on the morning of the next working day.**

    Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

    Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

    Order before midday and collect your order for free from your chosen store in 2-5 days.
    Read more about our Click & Collect service.
    Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

    Delivered instantly by email, Free Delivery

    If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

    *This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

    About Living Proof
    Haircare and styling products that utilise patented lab-developed technology to improve hair health over time, delivering stronger, glossier locks.
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    What other customers think
    Prime Style Extender is rated 4.2 out of 5 by 32.
    Rated 5 out of 5 by from Great for fine hair I have super fine hair that gets greasy quickly. I wash it daily but before I started using Prime it would be greasy by around 5pm. Now it lasts all day & actually looks a little thicker I think. I apply a small amount to damp hair and either blow dry straight or let it dry in natural waves. It’s lightweight and not greasy in anyway & just helps my hair feel fresher, it’s hard to explain but if you have fine hair give it a try!
    Date published: 2019-04-23
    Rated 5 out of 5 by from One of my favourite hair products! I've been using this product for over a year and I really love it. I use a small amount through the lengths of my hair before blow drying and it definitely helps to keep the style longer. I'm trying to wash my hair less and I think this product is definitely helping me to get almost a week after blow drying before I need to wash again.
    Date published: 2019-04-02
    Rated 5 out of 5 by from Keeps your hair salon perfect I have used this product for a year now. I even have one in my car for when I go to the hairdressers! It lasts for ages as you only need a 10p coin sized amount (my hair goes just below my shoulders). Apply to damp hair and blow dry as normal - I reckon I can get an extra 2-3 days of my hair looking good. If I am in a rush I still use it and let my hair dry naturally and it stops it looking flyaway and gives it a silky finish
    Date published: 2019-02-09
    Rated 4 out of 5 by from Great Product This is a great product and I'm so glad I found it. I have very fine, often limp hair and this gives it a bit of 'oomph' and even sometimes allows me to go more than one day without washing, something very rare when you have fine hair like mine prone to going flat
    Date published: 2018-12-28
    Rated 5 out of 5 by from HG product I'm surprised at some negative reviews, as this is one of my HG 'can't live without' hair products. I keep one in my desk drawer and I carry it in my handbag on rainy days. By working a generous blob over hair that's started to frizz due to humidity, it literally instantly smooths the hair - it dries really quickly and I'm left with silkiness with no build up what-so-ever. I guess this is not how the product is supposed to be used but it's incredibly effective as an instant de-frizzer on dry styled hair when you're out and about. It smells absolutely gorgeous too - really light and fresh.
    Date published: 2018-12-18
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