By Terry

Eye Base Prime to Fix by By Terry

12ml | SKU# MUK200014773
£29.00 £14.50

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Show your true colours with By Terry Eye Base Prime to Fix, the eyelid primer that optimises eyeshadow performance.

Eyeshadow of all kinds (cream, loose or pressed powder) looks remarkably better on a smooth, even eyelid. Put a dab of Terry de Gunzburg´s professional primer onto each eyelid and smooth it in with the fingertips to fill in fine lines and create a crease free, uniform layer. The primer can also be used alone as a natural eye brightener because it eliminates discoloration to make the eyes look rested and illuminated.

Its ultimate design incorporates Colour Enhancer technology with anti-migration powders and a hydra-smoothing plant complex to improve eyeshadow hold and colour intensity. Eyeshadow does not clump, crease or fall off, and the primer´s superfine transparent pigments ensure rich, vivid hues with an impeccable finish.

By Terry Eye Base Prime to Fix is an eyelid primer that maximises eyeshadow performance by improving wear and colour and ensuring a smooth, impeccable finish.
Key Benefits:
  • Balances and corrects eyelid surface texture
  • Smooths over fine lines
  • Eyeshadow goes on smoothly and easily
  • Improves eyeshadow hold and colour intensity
  • Long-lasting
  • Can be used alone
How to Apply

Smooth onto fingertips before applying eye colour products.

Use the product by itself on tired eyes to remove any discolouration for rested soothed eyes.


Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £70*
Order before 1pm, and receive your order the next working day.**

Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

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If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About By Terry
Terry de Gunzburg wanted to bring the same luxury and standards that underpin haute couture to the world of makeup and skincare – that's when By Terry was born.

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What other customers think
Eye Base Prime to Fix is rated 3.1 out of 5 by 10.
Rated 5 out of 5 by from makes a difference Having never used eye primer before I gave this one a go because By Terry has great quality behind them. What a huge difference not only in the intensity of the shadow colors you are applying but also wear. Furthermore, no creases remain and you have a smooth surface to work from. Worth adding this step to your routine!
Date published: 2020-02-21
Rated 5 out of 5 by from A winner By Terry is the haute couture of makeup and skincare. I love, love all By Terry products that I have used over the years. To me, they fuction as skincare and makeup both. They feel great on the skin, never too heavy. I am so happy with his item. Will get more in the future.
Date published: 2020-02-04
Rated 1 out of 5 by from Just doesn’t work I bought this to use for all the Xmas parties. I was lucky if it lasted by the time I arrived at each event and by the end of the evening my eye make up was completely creased. Hopeless and too expensive at full price. back to Nars which I have used before and I know it works.
Date published: 2020-01-09
Rated 3 out of 5 by from Just ok I am converted to shadow primers and found the Nars one to be really effective and keeps shadow from creasing or smudging. My eyes were a bit irritated so decided to try this in case I had developed an allergic reaction to Nars. My eye didn’t improve after using this and it is actually less good. It’s a nice product to apply but really doesn’t help eyeshadow to stay in place which is the whole point. Back to Nars I think!
Date published: 2019-08-13
Rated 3 out of 5 by from Okay but expensive I bought this as I had previously had the By Terry Hyaluronic eye primer, which I much prefer. This doesn't feel as hydrating. I don't think my eye make up stayed on any better than usual ( I was using By Terry Ombre Blackstar with a shadow on top) but I do have very oily skin so eye make up doesn't last on me .
Date published: 2018-10-07
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