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Color Wow

Root Cover Up by Color Wow

SKU# UK200013426

In Stock

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Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Colour Wow’s Root Cover Up is a lightweight, mineral-rich powder that provides an innovative solution to the problem of root regrowth and emerging greys.
Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above


Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £100*
Order before 8pm Monday - Friday, and receive your order the next working day. Orders placed over the weekend or on UK Bank Holidays will be processed the next working day**

2 HOUR DELIVERY Free for a limited time*
Receive your order within 2 hours from a local store**
Order by 4pm - find out more here
*Service is normally £8 or free when you spend £100
**Service will show at checkout if eligible

Order before midday and collect your order for free from your chosen store in 2-4 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

Delivered instantly by email, Free Delivery

If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
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What other customers think
Root Cover Up is rated 4.2 out of 5 by 124.
Rated 3 out of 5 by from NOT THE BEST I bought this some time ago and decided to leave a review after using the product on several different occasions. It is difficult to apply properly, does not cover roots satisfactorily and looks a bit like having to much dry shampoo in your hear. All in all, not a miracle cure for your roots showing.
Date published: 2020-11-17
Rated 4 out of 5 by from good I usually use the dark or medium brown but have recently switched to the light brown to get a blend in at my hairline. I think the colour whilst a better fit has slightly less of a coverage over grey roots and so am needing to blend with the darker shades to remedy this
Date published: 2020-10-24
Rated 5 out of 5 by from Original and best! I love this product, was recommended it by my hairdresser years ago and still come back to it although I have now changed to a lighter shade. It adheres to hair well and just helps for those last few weeks before getting my roots redone. It was so helpful in lockdown! Superb product and easy to apply.
Date published: 2020-10-05
Rated 5 out of 5 by from Brilliant product! This is the best root cover up I’ve ever used. Is so easy to use and gives great coverage. Use it between trips to the hairdresser to cover up my grey roots and couldn’t have done without it during lockdown! Comes in a neat compact with handy application brush. Once applied, I’ve not noticed any transfer onto my clothes or bedding. Bit pricey but I think it’s worth it!
Date published: 2020-10-05
Rated 5 out of 5 by from Great for emergencies This kit is a life saver. For those times you are caught out without a trip to the hair dresers booked in when you want to be looking your best. This is your new best friend. Handy little compact which comes with a mirror and brush for on the go touch ups. Just brilliant.
Date published: 2020-10-01
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