UK200013430

Color Wow

Root Cover Up

£29.50
  • In Stock

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NDULGE
Worth 30 NDULGE points

Sign up to our complimentary loyalty programme, NDULGE and make shopping with us even more rewarding.

  • Earn 1 point for every £1 you spend
  • For every 100 points earned, receive a £5 reward to spend on your next purchase (in-store and online)
  • As part of our community you’ll enjoy exclusive privileges such as a birthday gift every year and event invitations. Plus, enjoy unlimited double points in your first month.

Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Key Benefits

  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing

SKU# UK200013430

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above

UK STANDARD DELIVERY £4
Free when you spend £20
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

UK NEXT DAY DELIVERY £5
Free when you spend £100
Order before 8pm Monday - Friday, and receive your order the next working day. Orders placed over the weekend or on UK Bank Holidays will be processed the next working day**

EUROPEAN TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 5-7 working days to European countries.

EUROPEAN EXPRESS DELIVERY £8
Free when you spend £100
Receive your order in 1-2 working days to European countries.

Our EU Promise:
We pay all taxes and duties on orders to the EU (excluding Spain). Or receive your order for free. Find out more here

US TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 7-11 working days to the United States

US EXPRESS DELIVERY £10
Free when you spend £100
Receive your order in 1-2 working days to the United States

INTERNATIONAL TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 7-14 working days to rest of world countries.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.

Reviews

Rated 4 out of 5 by from Redhead As a redhead, it is really difficult to get a good match in haircare products. A word of advice is to apply close to but not on the scalp as the colour definitely comes out differently if it happens to hit the scalp at all. I’d be on the more auburn side of red so maybe should have chosen the lightest brown colour.
Date published: 2021-06-30
Rated 1 out of 5 by from Doesn't work - at all! I was so excited to use this, as I had only heard amazing things. But it did not work for me at all. I have very thick, very dark (died) hair, so when my greys come through they are very noticeable. I have previously used root cover sprays, and while they work, they can be quite crunchy, so I thought this would be the answer to my prayers. However, after 15 minutes of pressing on as instructed my scalp was very brown, but my hair was not. If you have fine hair and want partly to cover thinning patches this is probably great, but if you are more focused on covering greys then I can not recommend it
Date published: 2021-06-24
Rated 5 out of 5 by from Life saver during lockdoen Colour Wow root cover up has been a godsend especially during lockdown with hairdressers closed for so long. I use light brown even though I have blonde hi lights. It is especially good at clinging to those tiny white hairs that appear around the hairline as one gets older. The compact is neat includes a mirror & a double ended brush to glide onto blow dried hair. It then stays put until you next shampoo.
Date published: 2021-06-09
Rated 5 out of 5 by from My go-to product for a quick hair fix The was one of the original root cover-ups and in my opinion, remains the best. Good colour - I use medium brown - and you don't need much on the brush to do a good job. It is however buildable if you need more coverage. Easy to use and one application lasts until you wash your hair. A classic!
Date published: 2021-05-23
Rated 4 out of 5 by from better than the sprays I am 70% grey and my roots come through every 2-3 weeks so I need to dye quite often. Usually at week 2 I notice this and I have tried so many products and keep coming back to this. I do try other products as I still think WOW need to get more shades into their collection (hence only giving it 4 stars). The brown is way too dark and the dark blonde is not suitable so those with light brown hair are stuck. Yet we are probably the target market as our greys really stand out. Love the application, you can put as little or as much as you want without your parting getting covered in a dry coloured spray (like other brands).
Date published: 2021-05-18
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