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Virtue

Full Shampoo by Virtue

Details
240ml | SKU# MUK200023386
£14.00 - £36.00
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Description

Reveal a refreshed and weightless mane of hair with the Virtue Full Shampoo, a deep cleansing haircare solution to the problem of flat locks.

Hair that lacks body and volume can be quickly rejuvenated with this clarifying formula. Featuring a zesty citrus fragrance rich in spearmint and lemon, it gets to work lifting away dirt and impurities to leave locks suppler and shinier.

Virtue Full Shampoo contains Alpha Keratin 60ku™, a protein known for its restorative properties. Working in the same way as naturally occurring keratin, it binds to frayed strands of hair and helps to repair damage caused by dryness or heat styling. The formula also contains biotin for added lustre as well as hydrolysed quinoa, which delivers moisture-retaining properties.

Virtue Full Shampoo has been formulated to lift away impurities and excess styling products that could weigh down hair, leaving a fuller result.
Key Benefits:
  • Helps create more body and volume
  • Only a small amount required for a thorough cleanse
  • Safe for colour treated hair
  • A cruelty-free product
  • Free from sulphates, parabens, dyes and phthalates
Ingredients
AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, COCAMIDE MIPA, ALPHA KERATIN, PANTHENOL, CENTELLA ASIATICA MERISTEM CELL CULTURE, HYDROLYZED ADANSONIA DIGITATA SEED OIL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, COCONUT ACID, PEG-200 HYDROGENATED GLYCERYL PALMATE, SODIUM CHLORIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-7, PEG-7 GLYCERYL COCOATE, ETHYLHEXYLGLYCERIN, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, XANTHAN GUM, PARFUM (FRAGRANCE), PROPANEDIOL, PHENOXYETHANOL, CHLORPHENESIN, DISODIUM EDTA, CITRIC ACID, SODIUM BENZOATE, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM HYDROXIDE.
How to Apply
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Delivery

STANDARD DELIVERY £4
Free on all orders over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

UK NEXT DAY DELIVERY £5
Free when you spend £100
Order before 8pm Monday - Friday, and receive your order the next working day. Orders placed over the weekend or on UK Bank Holidays will be processed the next working day**

EUROPEAN TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 5-7 working days to European countries.

US TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 7-11 working days to the United States

US EXPRESS DELIVERY £10
Receive your order in 1-2 working days to the United States

INTERNATIONAL TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 7-14 working days to rest of world countries.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

About Virtue
This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
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What other customers think
Full Shampoo is rated 4.5 out of 5 by 34.
Rated 5 out of 5 by from Amazing Shampoo I have loved using this shampoo over the last few weeks and find that it works really well with my hair and smells amazing. It leaves my hair feeling clean, soft and easy to style without the need to add many more products to get the style that I like. I would recommend this product to friends and family.
Date published: 2021-03-01
Rated 5 out of 5 by from So good This shampoo is so good for adding volume whilst adding hydration so good when paired with the matching conditioner. Wish it was more affordable but very much worth the price love it so much highly recommend for anyone with flat fine hair who want volume and hydration
Date published: 2021-02-25
Rated 5 out of 5 by from Loved! I loved this shampoo. It has a gorgeous citrus scent and feels so cleansing. I wouldn’t say it gives super volume but after using this and the conditioner my family commented on how healthy my hair looked. Really happy and would definitely try more from virtue.
Date published: 2021-02-08
Rated 5 out of 5 by from Love It! I received a trial size of this shampoo in a Christmas gift set. I was really impressed with this shampoo, as my hair stayed perfectly in place when I styled it after using this product. The shampoo reminds me of the high end products in the salon. My hair felt amazing as if I had been to the salon. It helped lift my spirits, especially when it's self care in lockdown.
Date published: 2021-02-04
Rated 5 out of 5 by from Lots of volume This certainly created a lot of volume. I will preface that by saying I already have very thick, voluminous hair. I tend to purchase shampoos/conditioners which tame my hair, not encourage its unruliness! However, I received a free sample of this in my last GWP. So I thought I'd give it a go. The shampoo smells lovely. It lathers very well. My hair felt very clean afterwards. I only used the conditioner from this range to get the full effect, and I will say, my hair is very, very bouncy and big today. I don't think this shampoo was made for me, as I am not seeking more volume or thickness. However, I do think I would purchase this as a clarifying shampoo. My hair and scalp felt so refreshed after the wash.
Date published: 2021-01-21
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