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Ilia Beauty

True Skin Radiant Priming Serum by Ilia Beauty

SKU# UK300053645

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Embrace the skincare benefits of Ilia Beauty True Skin Radiant Priming Serum, an innovative primer that works like a cosmetic product and protects like a serum. Enriched with beta-glucan, hibiscus extract and aloe vera, the primer works to tighten, soothe and improve the skin’s texture.

This powerful serum prepares the skin for makeup application, creating a smooth canvas that looks soft and flawless. It sets to work hydrating and nourishing the complexion while defending against environmental aggressors and the signs of aging. The result is a calmer and smoother complexion that acts as an ideal base for longer-lasting makeup application.

Ilia Beauty True Skin Radiant Priming Serum bridges the gap between makeup and skincare. It is formulated without fragrance, gluten or silicone and is certified cruelty-free and vegan friendly.

Ilia Beauty True Skin Radiant Priming Serum acts as a cosmetic and skincare product, helping to reduce the look of blemishes and pores while preparing the face for makeup.
Key Benefits:
  • Priming serum that acts as a cosmetic and skincare product
  • Transforms the skin into a canvas for smooth makeup application
  • Helps to soothe, hydrate and firm the complexion
  • Works to reduce the appearance of pores and blemishes
  • Contributes towards longer-lasting makeup and a softer complexion

Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £100*
Order before 8pm Monday - Friday, and receive your order the next working day. Orders placed over the weekend or on UK Bank Holidays will be processed the next working day**

2 HOUR DELIVERY Free for a limited time*
Receive your order within 2 hours from a local store**
Order by 4pm - find out more here
*Service is normally £8 or free when you spend £100
**Service will show at checkout if eligible

Order before midday and collect your order for free from your chosen store in 2-4 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

Delivered instantly by email, Free Delivery

If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Ilia Beauty
Canadian-born makeup brand ILIA BEAUTY focuses on ethical, organic beauty. With its contemporary packaging, the brand is not only visually pleasing but also features high quality, beautiful products. From the glow-enhancing illuminators to a range of versatile Multi-Sticks, ILIA has an enticing collection of products for all.
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What other customers think
True Skin Radiant Priming Serum is rated 3.3 out of 5 by 6.
Rated 5 out of 5 by from Best primer of the year! I love this! It comes with a dropper applicator so it’s really lightweight and fluid. It’s got a little bit of gold shimmer to it so it makes the skin look really healthy, radiant and luminous. The primer itself it really fluid so it quickly absorbs into the skin and truly leaves you with that nice, primed, health feeling that you want on your skin. It really does just sink into your skin and doesn’t just sit on top and leaves it feeling plumped up, hydrated and firm. The perfect primer for pre-makeup application.
Date published: 2020-09-27
Rated 2 out of 5 by from Not for drier skin. This is a weird one... As I tried to figure out what this really feels like I couldn’t at first, but then it dawned on me! The skin feels exactly like your hands do after putting on a liquid hand sanitizer. It has no alcohol in it but the moisturising agents in this with aloe, glycerin and some gum like ingredients, (in this case xantan and agave syrup) it gives that kind of dry I guess temporary smoothness that also can feel a bit firming, (in this case firming as in the way dry skin feels shrunken and tight). There is no drying alcohol in this though, important to say not to confuse things. But it does not smooth the skin either as in smoothing texture or pores and will in no way plump the skin if that’s what you are after. To me it did not work together with most of my foundations as my dry skin though amply moisturised before putting this on caused this to suck up all moisture and cause my foundations to pill. This pills fairly easily by it self too on dry skin, both on face and on hands (is you put it to the test). It simply does not work on dry skin as it will either pill or cause foundation or moisturiser to pill. But perhaps it can work for people with oilier skin types that perhaps can put this on bare face and then maybe benefit from the tightening feel this gummy, sticky almost liquid soap like concoction leaves on the skin? If you think though that a hand sanitizer without alcohol would be the perfect primer, then this may be your thing... People with drier or more mature skin however I humbly wish would pass on this...
Date published: 2020-05-15
Rated 2 out of 5 by from Did nothing for my base. This is one of those products that makes me scratch my head, because it literally does nothing. It looks like water, and it does the same thing as water. It didn't change my foundation or make it last longer. It didn't smooth out my pore, or soften my lines. It did nothing. If they had marketed this as skincare it would have been better for Ilia, because at least then you could use of the bottle and not have immediate primer expectations. The only good thing I can say is that it didn't aggravate my skin.
Date published: 2019-12-01
Rated 5 out of 5 by from Love this! This is a great serum. Just like the other products that I have bought the True Skin Serum Foundation and concealer. This suits my skin perfectly. It covers my rosacea and makes my skin feel alive. Have had so many compliments that my skin looks much more healthy.
Date published: 2019-07-06
Rated 1 out of 5 by from Disappointing After reading about Ilia's philosphy behind their beauty products, I was excited to try this serum, which boasts a lot of healing oils and no nasties, and for a relatively cheap price (compared to my usual serums). However, if I hadn't have known that this was a 'natural' product, I would have thought it contained many of the ingredients that irritate my sensitive skin, such as any type of acid peel or Retinol. Immediately after applying, my skin did feel tighter but it stung quite a bit and became quite red and angry looking. After a week of continuing with it, I noticed that it was aggravating any dry patches I had and now I have some inflammation and peeling where I didn't before. As for priming the skin for make-up, as soon as I applied even a tinted moisturiser over the top, it stuck and clumped in places, so I had to abandon adding concealer or foundation. Sadly this did not deliver on its smoothing and calming promises at all. In future, I will stick with my far more expensive but effective serums I am used to.
Date published: 2019-06-18
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