UK200027293

Aveda

Shampure Nurturing Shampoo

250ML

¥145
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3.7
(82)
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NDULGE
Worth 145 NDULGE points

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NDULGE
Worth 145 NDULGE points

Sign up to our complimentary loyalty programme, NDULGE and make shopping with us even more rewarding.

  • Earn 1 point for every ¥8.8 you spend
  • For every 100 points earned, receive a ¥44 reward to spend on your next purchase (in-store and online)
  • As part of our community you'll enjoy exclusive privileges such as a birthday gift each year, event invitations and double points days.

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Please note we are unable to ship this product outside of the EEA, Switzerland and Andorra.

Cleanse and nourish hair with Aveda Shampure Nurturing Shampoo, a rich, weightless shampoo that contributes to longer lasting nourishment for locks. Its fragrant, calming scent is derived from a blend of twenty-five different flower and plant essences, which uplift and calm both mind and soul.

This shampoo is formulated with 95% naturally derived ingredients, including Abyssinian seed oil and annatto seed extract. It gently cleans the hair from root to tip, imparting improved softness and shine as it lathers. Its bouquet of floral extracts only adds to the calming experience.

Aveda Shampure Nurturing Shampoo is cruelty-free and its packaging is responsibly sourced and recyclable as far as possible, while its manufacturing is undertaken with sustainable wind power.

Key Benefits

  • Soothing shampoo that helps to cleanse and nourish locks
  • Made with 95% naturally derived ingredients
  • Features twenty-five different flower and plant essences to create calming scent
  • Contributes towards improved hair strength, shine and smoothness
  • Cruelty-free

SKU# UK200027293

WATER\AQUA\EAU , AMMONIUM LAURYL SULFATE , COCAMIDE MIPA , PROPANEDIOL , BABASSUAMIDOPROPYL BETAINE , CRAMBE ABYSSINICA (ABYSSINIAN) SEED OIL , BIXA ORELLANA (ANNATTO) SEED EXTRACT , GLYCERIN , PEG-60 ALMOND GLYCERIDES , POLYSORBATE 80 , POLYQUATERNIUM-10 , SODIUM CHLORIDE , CITRIC ACID , FRAGRANCE (PARFUM) , LINALOOL , GERANIOL , CITRONELLOL , BENZYL BENZOATE , LIMONENE , SODIUM PHYTATE , BENZOIC ACID , PHENOXYETHANOL , POTASSIUM SORBATE , SODIUM BENZOATE , ANNATTO (CI 75120) 
Massage into wet hair. Rinse. Follow with shampure™ nurturing conditioner.

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Inspired by ancient art of Ayurveda, Aveda’s plant-powered, naturally derived haircare collection helps you achieve healthy, glossy looking hair. The high- performance formulas are 100% vegan and ingredients are sustainably sourced.
Reviews
Summary of Customer Ratings & Reviews
Average Customer Ratings
Overall
3.7
1 - 5 of 82 Reviews

Ruby09

Location: South West

Reviews: 1

Age 45+

Gender Female

What is your hair length? Short

Hair Type: Straight

10/01/2022

Love Aveda

I love Aveda products and this is another one that is fab. This is a really fresh shampoo that lathers well and feels ‘rich’ on the hair. It cleanses well but without drying the hair out and feels really fresh and nice. Great with the conditioner as well but also good enough to use on it’s own.

Recommends this product ✔ Yes

Helpful?

Helen

Location: London

Reviews: 1

28/11/2021

Not the old shampure!

I was sceptical about the negative reviews, and that was my mistake. The new formula is horrible: the hair gets dirty by the end of the first day, plus this shampoo causes itchy scalp and dandruff. Nothing like the old shampure.

Recommends this product ✘ No

Originally posted on: aveda.co.uk

Originally posted on: aveda.co.uk

C12

Reviews: 1

17/11/2021

Favourite every day shampoo

I have used the shampure shampoo and conditioner as my daily hair products for about 2 years now. I have very thin year and it’s not too heavy and always makes my hair and scalp feel lovely and clean, without drying it out. If I want a bit more volume or TLC, I use opalex but as that’s so pricey it’s not realistic to use daily and so this is a great compromise.

Recommends this product ✘ No

Helpful?

Irish23

Location: Bulgaria

Reviews: 9

Age 30-45

Gender Female

What is your hair length? Medium

Hair Type: Curly/Wavy

17/10/2021

Happy

I have long brown hair, more to the straight side, with dry ends tending to split, the scalp is oily. I struggle to find a shampoo that cleanses the scalp yet doesn't make it dry and doesn't affect the rest of the hair. This one smells nice to me. The scent is something around the herbal and floral notes. Not too heavy. Combined with my usual hair conditioner or lamellar water it leaves a fresh feeling, shiny hair yet it's lightweight. Will purchase the full size.

Recommends this product ✔ Yes

Helpful?

Georgina S

Location: Essex

Reviews: 16

Age 30-45

Gender Female

What is your hair length? Medium

Hair Type: Curly/Wavy

03/10/2021

Extra soft hair

I used this shampoo years ago, and re-found it recently. The smell is really nice, not overpowering. I swim a lot and this really re nourishes my hair from the chlorine. I would recommend the conditioner from the same range also. I hate it when you find a great shampoo which changes ingredients to discontinues and thankfully this has been going for years.

Recommends this product ✔ Yes

Helpful?
1 - 5 of 82 Reviews