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CN¥ 126.00
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Prevent lip colour from fading or feathering with the Anastasia Beverly Hills Lip Primer, a colourless, lightweight lip primer that works to hold pigment in place. With a hydrating formula, this primer works to smooth and prep the lips creating an ideal canvas for lip colour.

Ideal for layering beneath lip gloss, liquid lipstick or matte lipstick, this lip primer has a smooth wax formula that glides on. For use alone to moisturise the lips or as a base for lip colour.

Anastasia Beverly Hills Lip Primer is cruelty-free and vegan. For application in a single swipe alone or in preparation for lip colour.

Key Benefits

  • Works to smooth, hydrate and prep lips
  • Colourless, lightweight formula
  • Helps hold colour in place and prevent fading and feathering
  • Use alone to moisturise the lips
  • Cruelty-free and vegan

SKU# UK200030610

Apply one swipe of Lip Primer on both the top and bottom lips prior to your Lip Gloss or Matte Lipstick application.

We fulfil internationally using our shipping partner Global-E, for information on the delivery and returns methods they provide in your shipping destination please click here for shipping or here for returns.

Anastasia Beverly Hills was founded upon the idea that beauty relates to balance and proportion – not perfection. Inspired by the search for symmetry, Anastasia Soare used her patented Golden Ratio method to create an innovative technique for shaping brows. Her brand catapulted to its celebrated reputation, thanks to cult products like the Anastasia Beverly Hills Brow Wiz and Dipbrow Pomade.


6 Reviews


Summary of Customer Ratings & Reviews


Reviews: 1

Age: Under 30

Skin Tone:: Fair

一月 16 2023

Quite dry but does the job

Does work as a balm primer but the dry sensation it leaves isnt for me. Goes on nicely and keeps lip products in place throughout the day but the rather drying formula wasnt it, i found it made creamy lipsticks sit quite dry on my lips also. Wouldnt buy again when theres much more moisturising primers elsewhere. 3 stars as it did do the job, just wasnt to my liking sadly.


Reviews: 5

Age: 30-45

Recommends this product: Yes

六月 24 2022

Must try lip primer!

I tried the Anastsia Beverly Hill lip primer and was blown away by it. It's a featherly light lip balm that doesnt feel sticky at all, rather it's moiturizing. This lip balm provides the perfect canvas for the next product. A must try for anyone looking for a moisturizing lip primer and to avoid "bleeding" lips.


Location: Glasgow

Reviews: 1

Age: 45+

Gender: Female

二月 16 2022

Slightly drying

As an actual primer this works relatively well. It goes on smoothly and keep my lipsticks in place most days. The only thing I didn’t like was the slight drying sensation. I realise a primer has to not be too moisturised or it won’t hold surface product - but I didn’t like how my lips felt afterwards. Don’t think I’d recommend for anyone who has dry lips already.

TOP 500

Suzie G

Location: London

Reviews: 154

Age: 45+

Gender: Female

十月 04 2021

Turns out Anastasia are vegan and cruelty free

I recently went into the Kings Road store for vegan/cruelty free clear lip primer or transparent lip liner. This was the only one in store. However the assistant didn’t know this Lip Primer was cruelty free - she was absolutely lovely and gave me some good advice on how to pick up something cruelty free locally. So I went away empty handed (and disappointed!) on this shopping trip. Anyhow… good news; I have since discovering it is actually vegan and cruelty free I bought if (from a different company sadly) and look forward to trying more Anastasia products

TOP 100


Location: Reading

Reviews: 291

Age: 30-45

Gender: Female

八月 03 2021

Not Hydrating

I personally didn't get on with this lip primer in terms of it hydrating my lips (I actually found it very drying) The only positive point is that it did help my lip stick stay in place throughout the day and I didn't have to top it up as often as I usually do.

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