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Haircare Hair Treatment Hair Treatment
Virtue

Split End Serum

Split End Serum, , large
Split End Serum, , large
Split End Serum, , large
Click to enlarge
Split End Serum, , large
Split End Serum, , large
Split End Serum, , large
50ml | SKU# MUK200023402
£19.00 - £38.00
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Description

Put an end to split ends with Virtue Split End Serum, a protective serum that helps to seal and repair broken ends and safeguard against future damage. Enriched with Alpha Keratin 60ku™ the serum works to heal, nourish and condition.

Split ends can make any day a bad hair day. This serum is formulated with pea protein, hydrolysed quinoa and baobab seed oil, which help to provide protection against thermal damage, improve moisture retention and inspire a lustrous shine. Hair will feel rich, silky and full of life – and free from those split ends.

Virtue Split End Serum is made without the use of parabens, phthalates, sulphates and artificial colours. It is suitable for use on all hair types and colours, including locks that have been dyed, highlighted or chemically treated.

Banish split ends with Virtue Split End Serum, a nourishing serum enriched with pea protein and baobab seed oil for silky, lustrous locks that are safeguarded against future damage.
Key Benefits:
  • Nourishing serum for split ends
  • Helps to seal and repair broken ends and prevent further damage
  • Improves moisture retention to leave hair soft, shiny and healthy
  • Enriched with pea protein, hydrolysed quinoa and baobab seed oil
  • Suitable for coloured, treated and highlighted hair
  • Free from parabens, sulphates and phthalates
Ingredients
AQUA (WATER, EAU), PROPANEDIOL, DIMETHICONE, CETEARYL ALCOHOL, C12-15 ALKYL BENZOATE, GLYCERYL STEARATE, STEARETH-21, PHENYL TRIMETHICONE, HYDROGENATED ETHYLHEXYL OLIVATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, ALPHA KERATIN, PANTHENOL, BUTYROSPERMUM PARKII (SHEA) OIL, MORINGA OLEIFERA SEED EXTRACT, ADANSONIA DIGITATA SEED OIL, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, TOCOPHEROL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, CYNARA SCOLYMUS (ARTICHOKE) LEAF EXTRACT, QUERCUS PETRAEA FRUIT EXTRACT, AMARANTHUS CAUDATUS SEED EXTRACT, CYSTOSEIRA COMPRESSA EXTRACT, HYDROLYZED PEA PROTEIN PG-PROPYL SILANETRIOL, HYDROLYZED ADANSONIA DIGITATA SEED OIL, MADECASSOSIDE, PHYTIC ACID, ASIATICOSIDE, HYDROLYZED QUINOA, PISUM SATIVUM (PEA) EXTRACT, HYDROLYZED LINSEED EXTRACT, HYDROGENATED OLIVE OIL UNSAPONIFIABLES, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ORYZA SATIVA (RICE) BRAN EXTRACT, ZEA MAYS (CORN) STARCH, GLYCERIN, PARFUM (FRAGRANCE), JOJOBA ESTERS, BIS-CETEARYL AMODIMETHICONE, POLYSORBATE 20, POLYSILICONE-15, CETEARETH-7, CETEARETH-25, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, PPG-26-BUTETH-26, ETHYLHEXYL METHOXYCINNAMATE, DIISOSTEARYL MALATE, BUTYL METHOXYDIBENZOYLMETHANE, PEG-40 HYDROGENATED CASTOR OIL, ETHYLHEXYL SALICYLATE, GLUCONOLACTONE, CYSTINE BIS-PG-PROPYL SILANETRIOL, SODIUM BENZOATE, ALCOHOL, SODIUM CHLORIDE, ISODODECANE, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, DEHYDROACETIC ACID, PHENETHYL ALCOHOL, POTASSIUM SORBATE, CALCIUM GLUCONATE, SODIUM HYDROXIDE, BENZYL ALCOHOL, CHLORPHENESIN, CITRIC ACID, SORBIC ACID, BENZOIC ACID, TETRASODIUM EDTA, BHT, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL, COUMARIN, LIMONENE, GERANIOL, HEXYL CINNAMAL
How to Apply
Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.
Delivery

STANDARD DELIVERY £4
Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

NEXT DAY DELIVERY £6
Free on all orders over £70*
Order before 5pm, and receive your order the next working day.**

NEXT DAY PLUS DELIVERY £8
Order before 5pm, and receive your order on the morning of the next working day.**

SAME DAY DELIVERY £12
Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

SATURDAY MORNING DELIVERY £12
Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

FREE CLICK & COLLECT
Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

E-GIFT CARDS
Delivered instantly by email, Free Delivery

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Virtue
This innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.
What other customers think
Split End Serum is rated 4.2 out of 5 by 11.
Rated 4 out of 5 by from Not impressed I've got the mini version of it from my goody bag and I can say I didn't get the wow effect... I've tried to use it on wet hair after shampoo ecc but didn't see any difference. so now I am using it on dry hair - just the ends to fight frizzy of my hair ends and to make them smooth. you need to be attentive not to overdose it
Date published: 2019-10-09
Rated 5 out of 5 by from was skeptical at first.... So i saw a bunch of influencers posting about this line on instagram and was super skeptical but i heard a lot of people rave about this one product in particular. My hair is naturally curly, bleached, and i use heat on my hair 2-3 times a week. I used to have to get trims every 2 months because my ends would split easily and were super dry. I have been using this + other leave ins and am now able to grow out my hair, keep the length and go up to 4/5 months without a trim! This was the only thing i changed in my hair care routine so i definitely will be repurchasing.
Date published: 2019-07-13
Rated 5 out of 5 by from Long lasting Unlike other serums this one lasts all day - I can even feel the effects on day 2. Keeps my hair in just groomed position making it look thicker and less fly-away. Other serums seem to lose their effect within a couple of hours, making this worth the expense.
Date published: 2019-06-26
Rated 5 out of 5 by from Nice product This is a nice product that has helped to eliminate the look of split ends. Doesn’t weigh my fine hair done and doesn’t look or feel greasy. A little goes a long way so although expensive for the size it will last several months with regular use. My hair is fine and long and one to two pumps is enough. I also use the virtue recovery shampoo which is an excellent product.
Date published: 2019-05-23
Rated 2 out of 5 by from Sadly it didn't live up to the hype I purchased this product as I had heard so many positive things about it. I have blonde hair that is bleached and thought this would be my answer to split ends. Unfortunately, no matter which way I have tried using it (on dry or wet hair) I just don't see any benefit. Luckily I purchased the travel size and I won't go on to purchase the full size.
Date published: 2019-05-16
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