UK200029843

The Ordinary

Serum Foundation

30ML

The Ordinary

Serum Foundation

30ML

£5.70
  • In Stock

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NDULGE
Worth 6 NDULGE points

Sign up to our complimentary loyalty programme, NDULGE and make shopping with us even more rewarding.

  • Earn 1 point for every £1 you spend
  • For every 100 points earned, receive a £5 reward to spend on your next purchase (in-store and online)
  • As part of our community you’ll enjoy exclusive privileges such as a birthday gift every year and event invitations. Plus, enjoy unlimited double points in your first month.

Create a smooth, even base with The Ordinary Serum Foundation, a lightweight makeup formula with SPF 15 that offers medium coverage for a natural-looking, even finish.

Formulated with treated pigments in the brand's innovative spreadability system, The Ordinary Serum Foundation glides easily over the skin. It features a comfortable lightweight texture that does not cake or collect in fine lines for a long-lasting, natural appearance.

Available in 21 shades, it is easy to match the foundation to the skin’s natural tone with a handy classification system denoting the tone, depth and undertone that the foundation suits. Some of the shades also include fine metallic-effect pigments in silver or gold that help leave the complexion looking radiant with a luminous finish.

Key Benefits

  • Available in 21 versatile shades
  • Includes SPF 15
  • Comfortable, lightweight texture
  • Natural-looking, long-lasting, semi-matte finish
  • Formulated with a proprietary spreadability system for easy application
  • Free from alcohol, oil, gluten, nuts and soy
  • Cruelty-free

SKU# UK200029843

CYCLOPENTASILOXANE, AQUA (WATER), CAPRYLYL METHICONE, COCONUT ALKANES, METHYL METHACRYLATE CROSSPOLYMER, TRIMETHYLSILOXYSILICATE, PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, COCO CAPRYLATE/CAPRATE, DIMETHICONE/PEG-10/15 CROSSPOLYMER, CETYL DIGLYCERYL TRIS(TRIMETHYLSILOXY)SILYLETHYL DIMETHICONE, DIPROPYLENE GLYCOL, TOCOPHEROL, POLYGLYCERYL-3 DIISOSTEARATE, POLYGLYCERYL-3 POLYRICINOLEATE, POLYGLYCERYL-4 ISOSTEARATE, DISTEARDIMONIUM HECTORITE, HECTORITE, SODIUM CHLORIDE, HEXYL LAURATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, PEG-10 DIMETHICONE, STEARIC ACID, ALUMINA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, PHENOXYETHANOL, CHLORPHENESIN. MAY CONTAIN [+/-]: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), TIN OXIDE, ALUMINUM HYDROXIDE, BISMUTH OXYCHLORIDE (CI 77163), MICA, TRIETHOXYCAPRYLYLSILANE.
Shake before use. Dispense a small amount into the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.

UK STANDARD DELIVERY £4
Free when you spend £20
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

UK NEXT DAY DELIVERY £5
Free when you spend £100
Order before 8pm Monday - Friday, and receive your order the next working day. Orders placed over the weekend or on UK Bank Holidays will be processed the next working day**

EUROPEAN TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 5-7 working days to European countries.

EUROPEAN EXPRESS DELIVERY £8
Free when you spend £100
Receive your order in 1-2 working days to European countries.

Our EU Promise:
We pay all taxes and duties on orders to the EU (excluding Spain). Or receive your order for free. Find out more here

US TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 7-11 working days to the United States

US EXPRESS DELIVERY £10
Free when you spend £100
Receive your order in 1-2 working days to the United States

INTERNATIONAL TRACKED DELIVERY £5
Free when you spend £40
Receive your order in 7-14 working days to rest of world countries.

GIFT WRAPPING
If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

With its ingredient-led skincare, this innovative beauty brand delivers impressive results at a purse-friendly price. Both vegan and cruelty-free, The Ordinary’s clinical formulas offer familiar and effective technologies with integrity.

Reviews

Rated 5 out of 5 by from Great for the price I have tried the heavier Ordinary foundation, which didn't really work for my skin. I'm really conscious of having products open for too long, and with the pandemic/WFH and not applying makeup everyday, I just haven't been going through foundation quick enough. Plus, when I do go out, I'm losing a bunch of foundation on my mask anyway and having to reapply. So I ordered some of this because of the price. It's lovely - I mix it with a bit of moisturizer and it's really glowy and nice. And even the very expensive foundations rarely have the right colour for me, as I can't wear pinky undertones at all on my light but olive-y skin. Very light coverage, which is all I'm after. Really impressed!
Date published: 2021-06-11
Rated 5 out of 5 by from Lovely coverage I was so surprised with this foundation, it’s so easy to apply and gives a lovely light coverage, great for every day. The formula is quite thin and runny hence being called serum foundation but still gives a decent amount of coverage. Would purchase again.
Date published: 2021-06-06
Rated 5 out of 5 by from Surprising I was just looking to get a cheep light foundation to go back to work with until I could replace all my regular make up after so long, but this surprised me. I love it on. It is overly watery, but it sits beautifully on the skin. It adds a dewy glow that is fantastic, I just wish it was a dropper rather then a pump. I'll be buying this again though, its a perfect light weigh product
Date published: 2021-06-01
Rated 5 out of 5 by from Medium coverage Given the affordable price point, it’s worth a try. You can't expect this to be comparable to Nars or Charlotte Tilbury but it's excellent value for money. The serum is quite lightweight so it provides a more natural look and medium level of coverage vs. Traditional full coverage foundation. It’s also buildable and layers well with skincare products. Good for everyday make up.
Date published: 2021-06-01
Rated 5 out of 5 by from Excellent for the price This product is great for the price. It’s sheer but buildable and didn’t dry my skin out. It didn’t last as long as my mooore expensive foundations - but at 10% of their cost, I’d give it 5*. I also thought it blended really nicely with my other make up and covered my dark circles reasonably well without concealer.
Date published: 2021-05-22
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