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I want to find a foundation that is/for

I want to find a foundation that is/for

Find your perfect base with our expert-approved edit of foundations. From red-carpet-ready Charlotte Tilbury foundations, loved for their flawless, photo-ready finishes, to artist-approved Nars foundations celebrated for their shade range and performance, our collection brings together the industry's most trusted names. Discover lightweight, skin-enhancing choices like Laura Mercier Real Flawless Foundation alongside long-wear and full-coverage essentials, curated for every skin type, tone and occasion.

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93 Results
In stock only
CC+ Cream Matte SPF40
IT Cosmetics
£19.00
FREE GIFT
50% OFF
The Etherealist Skin Illuminating Foundation
Kevyn Aucoin
£25.00
50% OFF
Hyaluronic Hydra Foundation SPF30
By Terry
£26.50 - £53.00
CC+ Cream Illumination SPF50+
IT Cosmetics
£18.25 - £19.00
FREE GIFT
50% OFF
Synchro Skin Radiant Lifting Foundation SPF 30
Shiseido
£23.00
FREE GIFT
50% OFF
Dew Drop Foundation
Surratt
Price reduced from £70.00 to £35.00
FREE GIFT
50% OFF
Synchro Skin Self-Refreshing Foundation
Shiseido
Price reduced from £45.00 to £22.50
FREE GIFT
50% OFF
Skin Caviar Concealer Foundation SPF 30
LA PRAIRIE
£230.00
Flawless Lumière Radiance-Perfecting Foundation
Laura Mercier
Price reduced from £45.00 to £22.50
FREE GIFT
50% OFF
Softlight Skin-smoothing Liquid Foundation
Rose Inc
£16.80
60% OFF
Silk Crème - Oil Free Photo Edition Foundation
Laura Mercier
Price reduced from £38.00 to £15.20
60% OFF
Veil Fluid Makeup
null
Price reduced from £55.00 to £16.50
70% OFF

Your Questions, Answered

For a natural-looking base, start with well-hydrated skin and choose lightweight, buildable formulas such as skin tints and tinted moisturisers or soft-finish foundations. Apply in thin layers and blend thoroughly to create a seamless, your-skin-but-better effect.

Begin by identifying your skin type and preferred finish. Dry skin benefits from hydrating, radiant formulas, while oily skin often suits matte or oil-free options. Testing shades in natural light can help ensure your most accurate match.

Prep skin with skincare and primer to hydrate and smooth texture. Apply foundation and concealer in light layers, blending evenly. Finish with a light dusting of powder and setting spray to lock in your base and maintain a fresh, skin-like finish.