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I want to find a foundation that is/for

I want to find a foundation that is/for

Find your perfect base with our expert-approved edit of foundations. From red-carpet-ready Charlotte Tilbury foundations, loved for their flawless, photo-ready finishes, to artist-approved Nars foundations celebrated for their shade range and performance, our collection brings together the industry's most trusted names. Discover lightweight, skin-enhancing choices like Laura Mercier Real Flawless Foundation alongside long-wear and full-coverage essentials, curated for every skin type, tone and occasion.

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92 Results
In stock only
Soft Matte Full Coverage Foundation
Kay Beauty
£20.00
Pro Filt'r Fluid Flex Foundation
Fenty Beauty
£35.00
ReEvolve Natural Finish Foundation
RMS Beauty
£57.00
FREE GIFT
Skin Caviar Concealer Foundation SPF 30
LA PRAIRIE
£230.00
FREE GIFT
Revealer Skin-Improving Foundation SPF 25
KOSAS
£30.40 - £38.00
UP TO 20% OFF
Your Skin But Better Foundation and Skincare
IT Cosmetics
£19.00
50% OFF
True Skin Serum Foundation
Ilia Beauty
Price reduced from £50.00 to £25.00
50% OFF
Hyaluronic Hydra Foundation SPF30
By Terry
£26.50 - £53.00
20% OFF
Vital Skin Foundation Stick
Westman Atelier
£62.00
Revitalessence Glow Foundation
Shiseido
£53.00
Tinted Blur Balm
Laura Mercier
Price reduced from £39.00 to £31.20
20% OFF
All Hours Glow Foundation
YSL BEAUTY
Price reduced from £44.00 to £35.20
20% OFF

Your Questions, Answered

For a natural-looking base, start with well-hydrated skin and choose lightweight, buildable formulas such as skin tints and tinted moisturisers or soft-finish foundations. Apply in thin layers and blend thoroughly to create a seamless, your-skin-but-better effect.

Begin by identifying your skin type and preferred finish. Dry skin benefits from hydrating, radiant formulas, while oily skin often suits matte or oil-free options. Testing shades in natural light can help ensure your most accurate match.

Prep skin with skincare and primer to hydrate and smooth texture. Apply foundation and concealer in light layers, blending evenly. Finish with a light dusting of powder and setting spray to lock in your base and maintain a fresh, skin-like finish.