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Elevate your lash game with the Vieve Icon Mascara, designed to deliver instant volume, curl, and definition in every stroke. The jumbo spiral brush grips lashes from root to tip, including those tricky corner lashes, for a dramatic, fanned-out effect without the need for a curler. Its inky black formula ensures lashes look bold, lifted, and perfectly defined all day.
Infused with lash-loving ingredients like Panthenol, Castor Seed Oil, and Argan Oil, this mascara builds beautifully without flaking or stiffening, leaving lashes soft, flexible, and nourished. Whether you prefer a natural one-coat look or full-on layered drama, the formula adapts to your style effortlessly.
Not only does it perform brilliantly, but it’s also gentle on your lashes. Icon Mascara removes easily without harsh scrubbing, making it a low-maintenance favourite for busy mornings or makeup-free evenings.
Key Benefits
- -Buildable formula that stays soft and flexible
- -Deep black pigment for bold, defined lashes
- -Smudge-proof for up to 24 hours
- -Removes easily without harsh scrubbing
SKU# UK200058977
Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula’s still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.
Jamie’s Top Tips
Try applying while looking down into a mirror - it helps catch every single lash, from the root to the tip. I like misting a little Invisiveil Setting Spray first too. It gives just the right grip if you’re going in for more than one coat. Simple, but makes all the difference!
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Summary of Customer Ratings & Reviews
Originally posted on: Vieve
Originally posted on: Vieve
Originally posted on: Vieve
Originally posted on: Vieve
Originally posted on: Vieve
