living proof

Haircare and styling products that utilise patented lab-developed technology to improve hair health over time, delivering stronger, glossier locks.
Living Proof was devised by an unlikely team of hairstylists and scientists specialising in biotech and medicine, with a desire to bring more effective haircare products to mass market. The team made a number of eye-opening discoveries in the following years, including their three hair molecules: OFPMA (the healthy hair molecule), PBAE (the thickening molecule) and ETAS (the volumizing and texturizing molecule). The line has been built using these unique molecules ever since.
Living Proof combines science-led haircare with a mass beauty industry appeal, and has built a loyal following because they tick all the boxes. With ranges for all hair types and needs, Living Proof is a problem-solving brand that always leaves hair feeling and looking healthier.
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