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Regain control of difficult to manage hair with the Virtue Smooth Shampoo, a soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result.
This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks. Gotu kola, a versatile herb from India, helps fortify the hair and produce a glossy effect. For protection against the frizz-inducing effects of humidity, phospholipids work to smooth out unruly hair.
To use, dispense a penny-sized amount of Virtue Smooth Shampoo, then work into a lather with a little water before applying to wet hair. Massage in thoroughly, working right to the ends, then rinse away.
Key Benefits
- Designed for medium to thick hair
- Safe to use on colour-treated hair
- Enriched with fragrant elements of lavender and mint
- Free from phthalates, parabens and sulphates
- Cruelty-free product
SKU# UK200023390
EU TRACKED DELIVERY €5
Free when you spend €50
Receive your order in 2-5 working days.
EU EXPRESS DELIVERY €9
Free when you spend €120
Receive your order in 1-2 working days
4.5
272 Reviews
Summary of Customer Ratings & Reviews
Mary S.
Reviews: 1
Awesome line!!!
Love your products!! I started using the oil and then shampoo/conditioner and the mask!!! Recently used the new serum for damaged hair and it’s amazing!!! I get so many compliments and my hair looks better than ever!!
Deb D.
Reviews: 1
The GoldiLocks of Shampoos
Smooth is true to its name: it hydrates and lets usually fine, fly-away hair achieve a nourished, finished look. It’s not heavy like hair that has suffered too much conditioner, it is just right, the GoldiLocks of shampoos.
Carla H.
Reviews: 1
Smooth Shampoo is the BOMB
Fantastic product, I love this shampoo
Alison A.
Reviews: 1
Terrific Smoothing Shampoo
Excellent lather even when using a relatively small amount - thoroughly cleans and gets me ready for conditioner. My hair is in better condition than before!
George C.
Reviews: 1
GOOD NOT THE BEST
Am not discounting this shampoo at all. But better ones do exist to fight frizz. Hopefully they will continue to improve the formula by adding gold molecules to it. Tried a competitor brand that does and works like a miracle. Still the best company for fine hair like mine.