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Ilia Beauty

True Skin Serum Foundation by Ilia Beauty

SKU# MUK300051511
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Blur skin imperfections with Ilia True Skin Serum Foundation, a makeup product that is formulated to be a skincare and complexion-perfecting serum to help skin appear younger and more radiant. It works to hide dullness, uneven pigmentation and initial signs of aging.

This rejuvenating serum helps to reenergize skin and works to create a radiant-looking complexion. Aloe leaf, rosehip, jojoba and marula oil extracts help to soothe skin, reduce the appearance of redness and minimize the look of fine lines.

Ilia True Skin Serum Foundation features a lightweight and non-sticky formula. It melts into the skin to help give it a smooth and refined appearance. It contains 100% natural dye and is suitable for all skin types.

Give skin a flawless and smooth finish with Ilia Skin Serum Foundation. It works to correct color and hides imperfections while nourishing and hydrating the skin.
Key Benefits:
  • Lightweight skincare and color-correcting serum
  • Hides the appearance of blemishes and fine lines
  • Contains 100% natural dye
  • Non-sticky formula
  • Botanical extracts help to soothe skin
  • Imparts a silky and even finish to the skin
How to Apply

To achieve a radiant finish with a light coverage, use 1 pump and apply 5 dots to face concentrating product around the center and any red areas that need to be concealed. Using fingers, gently tap and press the serum into skin until pores are blurred and complexion looks radiant.

For buildable, medium coverage, allow first application to set for 1 minute and apply another pump repeating application process.

Tips: Because this is a natural product containing only clean & safe ingredients, setting time is slightly increased. Finish with Soft Focus Finishing Powder to speed up setting time and lock color in place.


Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £70*
Order before 1pm, and receive your order the next working day.**

Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

Delivered instantly by email, Free Delivery

If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Ilia Beauty
Canadian-born makeup brand ILIA BEAUTY focuses on ethical, organic beauty. With its contemporary packaging, the brand is not only visually pleasing but also features high quality, beautiful products. From the glow-enhancing illuminators to a range of versatile Multi-Sticks, ILIA has an enticing collection of products for all.
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What other customers think
True Skin Serum Foundation is rated 4.2 out of 5 by 27.
Rated 5 out of 5 by from Best foundation I’ve ever worn I am so so happy with this buy. I’m in the process of buying all new no toxin, clean makeup and this ilia foundation is my first switch. I don’t wear makeup every day, mainly because I have quite large pores an combination skin and I feel like all foundations I’ve worn before have ended up sitting in my creases and actually making my pores look bigger and my skin worse. I use this foundation with the true serum primer and it honestly sits perfectly and lasts all day. I’ve had so many compliments on my skin already - If I could rate this higher I would. It gives a light-medium coverage that’s super easy to build up, just let each layer settle first. I find using my fingers is better than a brush which the other reviews also say. The way my skin looks with this foundation on makes me want to never take it off!
Date published: 2020-09-12
Rated 4 out of 5 by from Very good I really like this foundation. No foundation that I have ever tried is quite like Armani Luminous Silk, but this one may be the closest and it is natural with clean ingredients! One pump is more than enough to cover my entire face. It looks like my skin but better!
Date published: 2020-06-22
Rated 4 out of 5 by from It’s nice but expected something different! The consistency is very watery, I wasn’t expecting it to be so light and I’m fact, used too much when I first tried it. After a while it sunk in nicely and left my skin dewy, definitely not dry so I was pleased about that. I took a chance on the shade because stores are closed due to Covid which is of course fine but, I lucked out as the shade works! I like that it’s clean too, for the most part anyway. Use it with my tata Harper blush and so far so good for a light, clean makeup look.
Date published: 2020-04-05
Rated 5 out of 5 by from Cult product I am on my third bottle! It truly enhances ones skin so naturally. I get so many compliments when I wear it. It is light and minimizes my pores and gives me such a beautiful dewy glow. It is perfect to wear on its own with the ilia primer or with the soft focus powder on top! My makeup looks so natural. I love it!!!
Date published: 2020-03-03
Rated 5 out of 5 by from Great for daily glow This is such a lovely foundation - I use it when my skin is looking good and I want to have a dewy, glowy finish. It sits well on top of my skincare regime and I get a lot of compliments when I use it. I wouldn't say it's heavy coverage so if you have some breakouts, you'll still need some concealer. But it covers pigmentation and evens out the skin tone. Really recommend - esp as it's 'clean' and cruelty free
Date published: 2020-02-17
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