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Primer Serum 30ml

30ml | SKU# US300023203

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Fight the signs of ageing and nourish the skin from within with the help of the Hourglass No 28 Primer Serum, a formula that is soft, silky and lightweight in texture. It helps to soften the appearance of fine lines and wrinkles without leaving behind any residue or greasiness.

It is formulated with fortifying vitamins A, B5, C and E that all offer skin-friendly benefits. The vitamins also help to prime and hydrate the skin, working to leave it with a soft and supple feeling. Additionally, the primer serum consists of 10 lipid-rich plant oils that work to hydrate and nourish the underlying layers of the skin to help maintain an invigorated appearance.

To use, simply apply the serum before makeup or incorporate it into a moisturising routine.

Nourish and hydrate skin with the Hourglass No 28 Primer Serum, a formula that works to make skin feel softer, more supple and alive while also helping to hide the visible signs of ageing.
Key Benefits:
  • Innovative serum that nourishes and prepares the skin
  • Glides on and is quickly absorbed
  • Contains conditioning plant oils
  • Contains nourishing vitamins
  • Repels water to keep makeup looking fresh
  • Softens wrinkles and fine lines
How to Apply

• Apply one pump to clean skin and let it set for approximately 2 minutes.

• Can be applied over moisturizer, used as a moisturizer/primer or nighttime skin treatment.

• Also apply No. 28 to hydrate split ends and fly-aways.

Product Features
Skin Type: Combination Dry Normal
Format: Liquid
Complexion Finish: Radiant
Complexion Benefit: Hydrating

Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £70*
Order before 2pm, and receive your order the next working day.**

Order before 2pm, and receive your order on the morning of the next working day.**

Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

Order before 2pm on the preceding Friday, and receive your order before 12pm the following Saturday.**

Order before midday and collect your order for free from your chosen store in 2-5 days.
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*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Hourglass
A fusion of science, beauty and luxury, Hourglass' innovative cosmetics collections combine potent active ingredients with ground-breaking new formulas.
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What other customers think
No 28 Primer Serum is rated 4.2 out of 5 by 44.
Rated 5 out of 5 by from Amazing!!! Honestly can’t fault this product, i heard about this through an magazine article on the best primers for dry skin and decided to see if it was true, i purchased the smaller version and put it to the test.. the product is a serum like consistency and leaves the skin soft and glowy, putting on my foundation was a dream, it left a glowy complexion, something i struggle with especially around my chin and under my eyes where i tend to be drier, but the real test is to see what my make up looks like after a couple of hours.. still looked glowy and not starting to look ‘cakey’ which is amazing, by the end of the day my make up still looked glowy/dewy and not dried up hence the full size purchase!! If i was to fault it, it would be the price that puts me off, for a primer it really is a splurge (and costs me more than my foundation) but now that i’m in ‘love’ with this product i can’t see myself without it, unless i can find a cheaper dupe, i probably will be repurchasing because of the results :)
Date published: 2020-05-27
Rated 5 out of 5 by from Brilliant! I used this a while ago and swore by it. I stopped buying it was it was quite pricey but decided to take the plunge again. I'm soooo glad I did. You don't need to use a lot to see a difference. The primer makes your foundation go on so smoothly and stops it looking cakey. In fact, you can literally pile on the foundation if you want and it still wouldn't look "too much". I can't explain it. I will never be without this again, despite the high price tag!!
Date published: 2020-05-12
Rated 5 out of 5 by from Great to use I initially got a sample of this as I was looking for a new primer, lovely to use and my make up stayed on all day without drying my skin. It is a little pricey but it’s worth it for me in a sense that I don’t need to use much of it so it should last quite some time!
Date published: 2020-03-27
Rated 5 out of 5 by from Great for dry skin I bought this at an hourglass counter years ago and at the time felt like I got pushed into something not right for my combo skin type - it felt heavy and greasy in my skin. Fast forward to the past few months when my skin has felt increasingly dry and dehydrated causing poor skin texture and making makeup not sit right. I’ve tried this again and it’s an absolute dream. Keeps skin glowy without looking The wrong kind of shiny. Also mixes perfectly with the becca liquid skin perfector for added luminosity and is great under liquid foundation or adding slip to stick foundation. Have completely changed my mind about it!
Date published: 2020-03-06
Rated 4 out of 5 by from Tilly21 I was reluctant to try this as it’s pretty expensive for a primer. Although it is called a serum it does feel siliconey when you apply it rather than watery. It leaves a beautiful soft and slightly glowy but still natural effect though and doesn’t feel tacky at all. It doesn’t leave an overly matte flat look which some primers do. I don’t think it has any fragrance which is great. This is a lovely primer which really helps with the finish of foundation. I wouldn’t tout it as having amazing skincare qualities though. You can really get a sheer natural look if you use this with just a little bit of the vanish stick foundation. I don’t think you need this as well as the mineral veil primer though. That’s a little cheaper and works nearly as well although the finish is ever so slightly more matte with the veil one. That’s the only reason I took off a star - the primer serum should probably be the same price if not just a little cheaper than it is. It is a beautiful product though.
Date published: 2020-02-16
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