Primer Serum 30ml by Hourglass

30ml | SKU# US300023203

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Fight the signs of ageing and nourish the skin from within with the help of the Hourglass No 28 Primer Serum, a formula that is soft, silky and lightweight in texture. It helps to soften the appearance of fine lines and wrinkles without leaving behind any residue or greasiness.

It is formulated with fortifying vitamins A, B5, C and E that all offer skin-friendly benefits. The vitamins also help to prime and hydrate the skin, working to leave it with a soft and supple feeling. Additionally, the primer serum consists of 10 lipid-rich plant oils that work to hydrate and nourish the underlying layers of the skin to help maintain an invigorated appearance.

To use, simply apply the serum before makeup or incorporate it into a moisturising routine.

Nourish and hydrate skin with the Hourglass No 28 Primer Serum, a formula that works to make skin feel softer, more supple and alive while also helping to hide the visible signs of ageing.
Key Benefits:
  • Innovative serum that nourishes and prepares the skin
  • Glides on and is quickly absorbed
  • Contains conditioning plant oils
  • Contains nourishing vitamins
  • Repels water to keep makeup looking fresh
  • Softens wrinkles and fine lines
How to Apply

• Apply one pump to clean skin and let it set for approximately 2 minutes.

• Can be applied over moisturizer, used as a moisturizer/primer or nighttime skin treatment.

• Also apply No. 28 to hydrate split ends and fly-aways.

Product Features
Skin Type: Combination Dry Normal
Format: Liquid
Complexion Finish: Radiant
Complexion Benefit: Hydrating

Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £70*
Order before 1pm, and receive your order the next working day.**

Order before midday (Monday to Friday only) and receive your order by 6pm the same day. Only available for central London postcodes (check the map here).

Order before midday and collect your order for free from your chosen store in 2-5 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

Delivered instantly by email, Free Delivery

If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Hourglass
A fusion of science, beauty and luxury, Hourglass' innovative cosmetics collections combine potent active ingredients with ground-breaking new formulas.
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What other customers think
No 28 Primer Serum is rated 4.3 out of 5 by 48.
Rated 5 out of 5 by from For dry skin This is the absolute best for dry skin, it not only primes but actually makes my skin better! I honestly don't even know what I'd do without it to be honest. I pair it with the Hourglass vanish stick foundation and it's my thirsty winter-skin dream team.
Date published: 2020-10-02
Rated 5 out of 5 by from Very smooth The hourglass no 28 primer serum was very smoothing and soft for skin. It helped disguise fine lines and was very easy to apply as it absorbed into the skin so well. You only need a little so it will last well and it keeps make up nicely in place all day.
Date published: 2020-09-25
Rated 5 out of 5 by from Go to primer for dry skin This primer is perfect for dry sensitive skin. It glides onto the skin. It’s a gel consistency, and moisturises without being oily. it creates the perfect base for foundation and ensures it states in place all day long. The travel size version is a great way to try before committing to the regular size. It’s worth the investment.
Date published: 2020-09-13
Rated 4 out of 5 by from So luxurious I bought this after testing in store, I have dry skin and use it as a primer. It has a really lovely scent and a lovely texture, and a little goes a very long way. The glass bottle feels very luxurious too, only downside is the price, I did buy the full size version but feel like it is quite expensive for a primer
Date published: 2020-07-02
Rated 5 out of 5 by from Amazing!!! Honestly can’t fault this product, i heard about this through an magazine article on the best primers for dry skin and decided to see if it was true, i purchased the smaller version and put it to the test.. the product is a serum like consistency and leaves the skin soft and glowy, putting on my foundation was a dream, it left a glowy complexion, something i struggle with especially around my chin and under my eyes where i tend to be drier, but the real test is to see what my make up looks like after a couple of hours.. still looked glowy and not starting to look ‘cakey’ which is amazing, by the end of the day my make up still looked glowy/dewy and not dried up hence the full size purchase!! If i was to fault it, it would be the price that puts me off, for a primer it really is a splurge (and costs me more than my foundation) but now that i’m in ‘love’ with this product i can’t see myself without it, unless i can find a cheaper dupe, i probably will be repurchasing because of the results :)
Date published: 2020-05-27
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