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Color Wow

Root Cover Up by Color Wow

SKU# UK200013426

In Stock

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Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads.

Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments.

This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens.

Colour Wow’s Root Cover Up is a lightweight, mineral-rich powder that provides an innovative solution to the problem of root regrowth and emerging greys.
Key Benefits:
  • Can be used when swimming or exercising with great results
  • No wax or dye ingredients
  • Blends flawlessly
  • Reduces trips to the salon
  • Helps reduce damage from over-processing
How to Apply

For best results when hiding roots:

• Apply to dry, styled hair

• Load up the small end of the brush with a generous amount of powder

• Pull hair flat/taut against the head

• Press brush down firmly onto roots, using a dabbing motion

• Do not sweep brush along hair

• Let set for a minute or two without touching it. Then dust off excess powder if necessary using the bigger end of the brush

• To retouch and extend highlights, use the side edge of the small brush, following the same technique as above


Free on all orders, over £40
Delivery within 2-4 working days.* (Please note, during Sale periods and promotional offers this may take up to 7 working days).

Free on all orders over £100*
Order before 8pm Monday - Friday, and receive your order the next working day. Orders placed over the weekend or on UK Bank Holidays will be processed the next working day**

2 HOUR DELIVERY Free for a limited time*
Receive your order within 2 hours from a local store**
Order by 4pm - find out more here
*Service is normally £8 or free when you spend £100
**Service will show at checkout if eligible

Order before midday and collect your order for free from your chosen store in 2-4 days.
Read more about our Click & Collect service.
Click and Collect orders can not include Pre/Back order items, these must be ordered separately.

Delivered instantly by email, Free Delivery

If you'd like to send your order as a gift, we can add a beautiful finishing touch with our gift wrap. Choose complimentary gift wrap at checkout.

*This option is available for all UK Mainland addresses, excluding the Scottish Highlands and other parts of Scotland.

About Color Wow
An innovative range of products formulated to resolve the problems associated with colour-treated hair, particularly the issue of root growth, dullness and fading.
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What other customers think
Root Cover Up is rated 4.1 out of 5 by 158.
Rated 3 out of 5 by from Ok but too expensive I really like the convenience of this product and like the slim packaging with the brush included. What I don't like is the pricetag. It's very pricey considering what you are getting. I feel you can get similar products for a much smaller cost. Having said that, it does the job and is convenient
Date published: 2021-01-06
Rated 2 out of 5 by from I really dont like it This is the first root covering product I have tried and I have to say that this one is definitely is just not for me. I hate that feeling of residue /powder on my hair and then the texture of it really put me off. I have now used a L’Oréal spray cover which is cheaper and better. To be honest I would rather have to go to the salon and have my roots done and treat myself !
Date published: 2020-12-20
Rated 2 out of 5 by from Wanted to love this... So I bought this as I am 5ft 2 and so when my roots show, they reallly do show and everyone can see them. Unfortunately, this has more of the texture of dry shampoo as other reviewers have said. It's a bit powdery and gross and I wouldn't buy this again as I litrally just had to wash my hair to get it out. At a distance, you don't notice the texture, but you can feel it and I wouldn't choose to use this product because of the feel.
Date published: 2020-12-19
Rated 5 out of 5 by from Brilliant touch up I really can’t praise this product enough - it is brilliant for just that little touch up that is needed before the next trip to the salon. Colour wow is so easy to use, no mess and can use just enough each time. The light Brown matches my shade perfectly.
Date published: 2020-12-11
Rated 4 out of 5 by from Good I was impressed by how well it worked on my brown hair, it really covers your roots and lasts all day. It's very easy and convenient to use, compared to spray options this doesn't go everywhere. The brush allows for precise application and doesn't pick up too much powder.
Date published: 2020-12-10
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