Space NK’s 2025 Big Beauty Round-Up

Concealer Is King

While skin tints have definitely had a moment in 2025, concealer has quietly been gaining traction and is officially our most popular complexion category. The top-sellers include the iconic Hourglass Vanish Concealer and NARS Radiant Creamy Concealer.

Over the course of 2025, we have sold over 270 matcha lattes worth of the Hourglass concealers and the equivalent of 300 cups of the NARS concealer. The ideal pick-me-up for your under eye area in our opinion!

Another firm favourite is the Kosas Revealer Concealer, which is jam-packed with skincare ingredients. Stay tuned for some very fun updates from Kosas early next year!

K-Beauty Has Been Simplified

Korean skincare isn’t a new trend for 2025, but this summer we joined forces with Charlotte Cho’s and her very impressive Soko Glam to curate the ultimate K-beauty edit. From Chasin’ Rabbits de-puffing roller to Skin1004’s nourishing Centella range, there is a lot to love. There were two products that stood out for 2025 though. The Laneige Lip Sleeping Mask and Then I Met You’s Living Cleansing Balm.

Keen to delve into more Korean beauty? Keep your eye on the Space NK YouTube channel for the K-beauty products to invest in for 2026.

REFY Has Arrived

In case you’ve been living under a rock since we shifted into autumn, REFY has finally launched at Space NK. Unsurprisingly, the much-hyped Lash Sculpt has become a bestseller, followed closely by the must-have Brow Sculpt.

Our exclusive interview with Jess Hunt was also one of our most read articles of 2025.

Body Mists Are Back

The idea of having one signature scent has been put on the back burner and fragrance layering has been huge for 2025. Lightweight and versatile, body mists are the perfect way to tap into this approach and dabble with different perfume notes.

The go-to mist of choice for a lot of people has been Phlur’s Vanilla Skin. We've sold over two metric tons of the full-size mist alone. If you add the travel-size mist and Vanilla Skin Eau de Parfum, it’s almost five metric tons of the gourmand skin scent.

It wouldn’t be right to discuss body mists without mentioning Sol de Janeiro and it’s feelgood range of Brazilian-inspired scents. This year, this brand brought back the much-loved Coco Cabana Cheirosa Mist and the creamy coconut, vanilla and sandalwood blend was the scent of the summer.

Later this year, Saltair arrived at Space NK and we’ve sold enough mists to stock every hydration station of the London marathon with over 50 bottles of water! If you haven’t tried the brand yet, this is a very friendly nudge to.

The Foundation Drops That Went Viral

Victoria Beckham’s makeup line arrived at Space NK in August and it’s safe to say that the brand has gone down very well. Since the summer, we have sold enough Kajal Liners to cover the length of 22 football pitches. (Cocoa is our bestselling shade for those who are interested).

While £104 for a foundation seems expensive, the Victoria Beckham Beauty drops have flown off the shelves since they launched in September. Available in 19 shades and infused with Augustinus Bader's TFC8® (Trigger Factor Complex TFC™), these drops have gone viral across social media. They've received rave reviews on Space NK too, so don't just take our word for it.

"I get the price is extreme for a foundation and I really didn’t want to love this foundation, but I fear I do. I’ve watched the videos, and I also have the “similar” skin tints, but nothing compares. It truly melts into the skin it provides a dewy finish so if you are oily this might not be for you. Somehow, it’s better looking as the day goes on. It has amazing lasting power it survives 9–10-hour work day amazingly without touch ups." - Steph816194

Serum Has Replaced Moisturiser

While Tatcha’s Dewy Skin Cream remains our bestselling moisturiser – we've sold the equivalent of over eight bathtubs worth of the hydrating face cream – serum has become the focus of our skincare routines. There is one brand in particular which has resonated with Space NK customers: Medik8.

The British skincare brand is renowned for its vitamin A serums. The Medik8 Retinal 6 Serum is our bestselling retinal serum with its potent dose of 0.06% retinaldehyde. It's closely followed by the Advanced Peptide MP, which is impressive considering the serum only launched recently.

The Retinal 3 was closely followed, which shows that vitamin A newbies trust the brand and were keen to introduce a retinol serum into their routine. Sandwiched in between Retinal 6 and 3 though was the brand’s Liquid Peptides Advanced serum. Having launched earlier this year, the serum has been phenomenally popular.

What does it do? With a cocktail of high-performing ingredients, it helps to ease the appearance of wrinkles and improve firmness. It’s a multitasking must-have that’s ideal for all skin types.

Your Essential Lip Accessory

Our beauty travel bags and bath, body and candle range have become much-loved favourites over the past few years. This year, the buying team curated a more extensive range of Space NK accessories – from tote bags and water bottles to hair accessories. The product that flew off the shelves quickest was the Lip Balm Charm & Holder.

So much so, we brought it back for Christmas in a gorgeous lilac vegan leather. The result? It sold out within weeks. If you didn’t get your hands on one this year, don’t worry as there will be plenty more newness from Space NK in 2026.

Magical Masks

We’re all after salon-worthy hair and the latest formulas are making it easier to achieve at home. Hydrating hair masks have seen a surge in popularity this year. The iconic K18 mask has taken the top spot and we’ve sold enough full-size bottles to keep one person fully stocked for over 2,000 years. Yes, 2,000 years, and that’s if they use their mask three times a week.

The K18 hair mask was followed by Gisou’s viral Honey-Infused Hair Mask. We launched Gisou in August and the brand’s nourishing hair mask, hair oil and lip oil have featured regularly on our bestsellers list. There’s a very exciting launch happening in January, so we’re confident that 2026 is going to be huge for Gisou!

Amika’s Soulfood Nourishing Mask was our third bestselling hair mask and for good reason. The hydrating formula smooths, softens and boosts shine instantly without weighing your hair down.