From the creams they choose and how they apply them to their go-to shade of red lipstick and how they achieve that textured, undone hair. Admittedly, there are plenty of tips and tricks to be found on Google, but we wanted authentic advice that we could trust implicitly, so we asked Caudalie’s founder Mathilde Thomas for her straightforward guide...
It All Starts With Skincare
Skincare is crucial for French women. We want flawless skin with a natural look. To achieve this, we moisturise daily with a formula packed full of antioxidants. These help to stop free radicals, which are responsible for 80% of the signs of ageing. We double cleanse morning and night with a natural oil cleanser first, followed by a foaming cleanser. Most importantly though, we never fail to use SPF50 sunscreen before leaving the house.
Take A Multi-Pronged Approach
Boosting our natural collagen levels is a focus point and requires a multi-pronged approach. When it comes to skincare, I recommend the Resveratrol Lift collection, which contains a Harvard patent in partnership with Caudalie. The technology has been shown to boost your natural collagen and hyaluronic acid levels.
In terms of our lifestyle, we drink a lot of Evian water, take vitamin C supplements, try to quit smoking and avoid sugar as it speeds up the ageing process. Most French women also take a probiotic supplement to help support their skin, as well as their gut health. A lactobacillus rhamnosus dietary supplement helps on the inside, while Caudalie Beauty Elixir, ¥106 works on the outside thanks to the grape water.
Keep Your Makeup Simple
The secret is to keep it simple, and always having strong staples in your makeup bag. I like to use green products such as the RMS Beauty Luminizer, ¥317 and RMS Beauty Volumising Mascara, ¥229. Always make sure your brows are fixed in place (I swear by Laura Mercier Eye Brow Gel 3.4g, ¥185. And, for a “your lips but better” lipstick, look to .
My one golden rule is to always choose between red lips and smoky eyes. Never try to wear both at once. French beauty is always minimalist.
Look After Your Scalp
Healthy hair is key for an undone but still pulled-together look. Using a cleansing shampoo once a week (I like Christophe Robin Cleansing Purifying Scrub with Sea Salt, ¥150 by Christophe Robin) helps to deeply cleanse the scalp and remove any residues. It’s also important to nourish your hair in between washes using a strengthening oil, such as Briogeo Don't Despair, Repair! Strengthening Treatment Hair Oil, ¥246. I also love the brand’s Briogeo Don't Despair, Repair! Deep Conditioning Mask, ¥106.