Rare Beauty by Selena Gomez Page 2
Rare Beauty is an award-winning makeup brand which aims to break down unrealistic beauty standards and encourage you to embrace your natural beauty.
Rare Beauty is an award-winning makeup brand which aims to break down unrealistic beauty standards and encourage you to embrace your natural beauty. Selena’s curated makeup and bodycare lineup is all about making you feel your best. From the Soft Pinch Liquid Blush that has become a global craze, to the Warm Wishes Effortless Bronzer and the Rare Beauty highlighter on everyone's wishlist, expect to find your next makeup obsession.
About Rare Beauty
Founded in 2019 by Selena Gomez, Rare Beauty is a vegan and cruelty-free makeup brand that celebrates self-expression and natural beauty. First appearing on screens at just 10 years old, Selena’s beauty standards were distorted by filters and Photoshop. Now, through Rare Beauty, she's on a mission to champion self-acceptance. The brand's signature impact initiative, the Rare Impact Fund, is dedicated to raising $100 million over 10 years to expand access to mental health services and education for young people worldwide. Space NK is contributing to this initiative by donating 1% of Rare Beauty sales to the Rare Impact Fund.
Who is Rare Beauty for
Rare Beauty makeup is for anyone keen to celebrate individuality without masking what makes them unique. Featuring the weightless Rare Beauty foundation and the playful shades of the Soft Pinch Liquid Blush, Selena Gomez’s makeup products are designed to ensure that using makeup is an enjoyable experience. Rare Beauty prioritises inclusivity through its extensive range of 48 foundation and concealer shades. The packaging is thoughtfully designed, featuring a sphere shape at the top of the applicators, making it user-friendly, especially for individuals with disabilities.
Why Space NK loves Rare Beauty
More than a makeup line, Rare Beauty is underpinned by the relationship between impossible standards of perfection and mental health. As an advocate for mental well-being, Selena Gomez aims to create a space for open conversations about beauty, challenging unrealistic standards, and promoting self-love. Through unique products and shades, Rare Beauty celebrates everyone’s individuality, creating a sense of empowerment, inclusivity and belonging.
Your Questions, Answered
Rare Beauty was founded by Selena Gomez in 2019. The singer and actress launched the brand in line with her 2019 album, ‘Rare’.
Selena is known to reach for soft, natural tones across the Rare Beauty range like the Rare Beauty bronzer in Happy Sol and the Rare Beauty blush in Hope.
Selena Gomez created Rare Beauty to challenge unrealistic beauty standards and encourage people to embrace their unique beauty. She built the brand around self-expression, confidence and feeling good in your own skin, with formulas designed to enhance natural beauty rather than mask it. Unsure where to start? We've rounded up our best Rare Beauty products here.
