Kevyn AucoinVolume Mascara, £23
The Lash Lengthener
Smudge-resistant, zero clumping and instant volume - it’s no wonder this mascara is a long-standing winner. “Thanks to its super-slim brush, it’s easy to get right onto the base of your lashes without getting mascara under your eye,” says Helena. Since it’s infused with nourishing jojoba oil, you can rest assured that a stiff, spidery finish won’t be a problem either.
Charlotte TilburyMatte Revolution Lipstick, £15
The Iconic Lipstick
It’s one of the most talked about lipstick of all time, so of course Pillow Talk made the bestsellers list. Flattering for every skin tone, it’s an all-year round favourite. “It contains 3D pigments to create a fuller-looking lip,” says Helena – worn alone or teamed with Charlotte Tilbury Lip Cheat Lip Liner, we promise you’ll be getting compliments.
NarsBronzing Powder, £31
The Glow Getter
When it comes to bronzers, NARS is up there with the best of them. Last year, the brand expanded its shade and finish offering to cater for all desires. “The bronzers give an all-over natural-looking and healthy glow in seconds, and you can choose from a subtle shimmer or matte finish,” says Helena. Our go-to shade is the classic Laguna in matte – it’s like giving your skin a sprinkling of sunshine.
By TerryCellularose Brightening CC Serum, £61
The Radiance Booster
One of the most popular frequent-repeat purchases, this radiance-giving serum uses pearl pigments to offer a gorgeous glow, while evening out skin tone thanks to its innovative colour control technology. “This multi-use complexion solution can be worn under makeup or even used as a highlighter and it’s by far one of our most loved makeup and skincare hybrids,” says Helena.
SurrattExpressioniste Brow Pomade, £18
The Invisible Brow Lift
Thicker, fuller-looking brows are something we all want and this easy-to-apply, colourless brow gel-wax mix really delivers. The crowd-pleasing formula lifts, shapes and holds brow hairs in place with one single sweep without looking or feeling rigid or unnatural.
ChantecailleUltra Sun Protection SPF 45 PA ++ Anti-Glycation Primer, £88
The Unsung Hero
Primers are often overlooked, but this clever formula has a strong, loyal following. We suspect it’s because it does more than just fix your makeup in place - the lemon balm and white tea extracts to soothe inflammation, and it has the added protection of SPF 45.
Laura MercierTinted Moisturiser SPF30, £36
The Effortless Base
Combining the confidence-boosting power of makeup with the skin-loving benefits of a moisturiser and SPF, this lightweight base (which comes in 20 shades) is unsurprisingly one of our most popular. “If you want to achieve that fresh, dewy finish with minimal effort, this should absolutely be in your beauty arsenal,” says Helena.
Charlotte TilburyLuxury Palette Of Pops in Pillow Talk, £45
The Ultimate Palette
It’s not just the Pillow Talk lipstick that sells out: the accompanying quartet of eyeshadows is the one palette we can’t restock quick enough. Much like the lip colour, these versatile shades suit all skin tones and eye colours, which is precisely why it’s so popular.
HourglassUnlocked Instant Extensions Mascara, £29
It might have only launched last summer, but this mascara has become a firm favourite thanks to its innovative tubing technology. “It forms a film around each lash and gives instant length and definition with just one coat,” says our Makeup Buyer, Helena Drozd. “Expect a high-impact, fanned-out finish that’s completely smudge-proof.”
NarsRadiant Creamy Concealer, £25
The Fool-Proof Camouflager
You’d be hard-pressed to find a makeup artist who doesn’t have this concealer in their kit and it’s equally as popular with customers. From blemishes to dark circles, it makes light work of concealing everything and anything. The non-comedogenic formula means it doesn’t clog pores and the luxuriously smooth texture is buildable. Plus, there are over 20 shades.
Laura MercierTranslucent Loose Setting Powder, £34
The Face Fix
“This is a staple in any makeup bag due to its impressive staying power, super-smooth application and feather-light texture,” says Helena. The finely milled powder helps to blur imperfections for a natural and shine-free finish that’s never cakey and keeps your makeup looking fresh all day, even when you’re wearing a mask. For long-lasting results, apply using a pressing action rather than sweeping it on.